University of Isfahan New Marketing Research Journal 2228-7744 7 3 2017 11 22 Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card 21 40 22328 10.22108/nmrj.2017.89184 FA Mahboobeh Moghadam-Jezeh1 MSc Student, Business Administration, Persian Gulf University, Bushehr, Iran Manijeh Bahrainizad - Associate Professor, Faculty of Literature and Humanities, Persian Gulf University, Bushehr, Iran mbahrainizadeh@pgu.ac.ir Soran Rajabi3 Associaste Professor, Faculty of Literature and Humanities, Persian Gulf University, Bushehr, Iran sragabi@pgu.ac.ir Journal Article 2015 11 24 Compulsive buying is an aspect of consumer behavior. Today changes in life style have increased the complexity of consumption and create an environment which is favorable to increase compulsive buying than the past. Many factors, including environmental factors, psychological, demographic, and the availability of credit cards can be effective in creating compulsive buying. Therefore, the present research has presented a conceptual model after reviewing several conducted researches in the field of criteria affecting compulsive buying behavior. This resaeach is an applied research in terms of its objective and descriptive- correlational in terms of data collection. Statistical population of this research containsits the customers of chain stores in Shiraz and its sampling is done using non-random available method. 385 quastionanaries were evaluated and data awere analysed via the softwares of Spss18 and Amos18. The results showed that the factors of materialism on credit card and also credit card on compulsive buying have a significant and positive effect. Also in this reserachthe positive effect of anxiety, impulsivity, family and also the negative impact of television advertising on compulsive buying were approved. However, the influence of peers and consumer’s depression on compulsive buying was rejected. Moreoverr, this research showed the negative effect of family and peers and the positive impact of television advertising on materialism.  Compulsive buying is an aspect of consumer behavior. Today changes in life style have increased the complexity of consumption and create an environment which is favorable to increase compulsive buying than the past. Many factors, including environmental factors, psychological, demographic, and the availability of credit cards can be effective in creating compulsive buying. Therefore, the present research has presented a conceptual model after reviewing several conducted researches in the field of criteria affecting compulsive buying behavior. This resaeach is an applied research in terms of its objective and descriptive- correlational in terms of data collection. Statistical population of this research containsits the customers of chain stores in Shiraz and its sampling is done using non-random available method. 385 quastionanaries were evaluated and data awere analysed via the softwares of Spss18 and Amos18. The results showed that the factors of materialism on credit card and also credit card on compulsive buying have a significant and positive effect. Also in this reserachthe positive effect of anxiety, impulsivity, family and also the negative impact of television advertising on compulsive buying were approved. However, the influence of peers and consumer’s depression on compulsive buying was rejected. Moreoverr, this research showed the negative effect of family and peers and the positive impact of television advertising on materialism.  https://nmrj.ui.ac.ir/article_22328_f93a165e1c50697beb1b2cc8a21918ff.pdf