University of Isfahan New Marketing Research Journal 2228-7744 6 4 2017 02 19 Designing a Model of factors influencing the behavior of young students Iranian clothing Designing a Model of factors influencing the behavior of young students Iranian clothing 159 176 21274 10.22108/nmrj.2017.21274 FA Sahel Farokhian Ph.D. Student of Business Management, Islamic Azad University- Central Tehran Branch, Tehran, Iran Vahid Reza Mirabi Associate Professor, Islamic Azad University- Central Tehran Branch, Tehran, Iran Hossein Safarzadeh Assistant Professor, Islamic Azad University- Central Tehran Branch, Tehran, Iran Mina Jamshidi Assistant Professor, Islamic Azad University- Central Tehran Branch, Tehran, Iran Journal Article 2015 11 21 The aim to carry out such research is to design and explain a model of effective factors on the intention and behavior of the youth purchase in the Iran’s culture; to achieve this aim, two qualitative and quantitative approaches were used. In the qualitative stage through a literature review and Delphi technique in addition to the personal values, twelve variables in four dimensions of values, psychological features, social factors and the other factors related to the product were considered as the effective factors on the youth purchasing behavior in the clothing industry. In the quantitative stage, a sample of 500 people, chosen from 18 to 29 year old students, were extracted in multistage sampling method; and were analyzed through exploratory factor analysis, confirmatory factor analysis and structural equation modeling. The results coming from the study suggest the personality and psychological features and social factors are effective on the intention and behavior of youth. Also, the internal values of young consumers affect the purchaser’s behavior through the psychological features and purchasing intention. The aim to carry out such research is to design and explain a model of effective factors on the intention and behavior of the youth purchase in the Iran’s culture; to achieve this aim, two qualitative and quantitative approaches were used. In the qualitative stage through a literature review and Delphi technique in addition to the personal values, twelve variables in four dimensions of values, psychological features, social factors and the other factors related to the product were considered as the effective factors on the youth purchasing behavior in the clothing industry. In the quantitative stage, a sample of 500 people, chosen from 18 to 29 year old students, were extracted in multistage sampling method; and were analyzed through exploratory factor analysis, confirmatory factor analysis and structural equation modeling. The results coming from the study suggest the personality and psychological features and social factors are effective on the intention and behavior of youth. Also, the internal values of young consumers affect the purchaser’s behavior through the psychological features and purchasing intention. https://nmrj.ui.ac.ir/article_21274_a814759e1a3f913eb683cd59dc5bd9ce.pdf