University of Isfahan New Marketing Research Journal 2228-7744 6 2 2016 08 22 Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) Life insurance market segmentation by customers lifestyle by using the pattern of (AIO) 74 55 20666 10.22108/nmrj.2016.20666 FA Maisam Shirkhodaie University of Mazandaran Soheil Nejat قائمشهر، کوچکسرا خیابان کهنسال کوچه شهید احمدی بن بست چهارم سمت چپ Amir Akbari University of Mazandaran Journal Article 2016 11 21 Any company that wants to operate in any market, Including industrial markets and consumer markets, should knows that it can’t respond to all customers’ tastes and demands and serve them. To meet this problem, nowadays market segmentation was increased. The purpose of this study was to investigate the life insurance market segmentation according to customers lifestyle (AIO) in the Mazandaran. The required information was collected through cluster sampling and questionnaire AIO. 600 questionnaires were distributed and collected. Then through factor analysis and cluster analysis, respectively 8 factors and 3 clusters determined that the third part has the largest number of sample members. Finally, proposals were presented according to the characteristics of each part Any company that wants to operate in any market, Including industrial markets and consumer markets, should knows that it can’t respond to all customers’ tastes and demands and serve them. To meet this problem, nowadays market segmentation was increased. The purpose of this study was to investigate the life insurance market segmentation according to customers lifestyle (AIO) in the Mazandaran. The required information was collected through cluster sampling and questionnaire AIO. 600 questionnaires were distributed and collected. Then through factor analysis and cluster analysis, respectively 8 factors and 3 clusters determined that the third part has the largest number of sample members. Finally, proposals were presented according to the characteristics of each part https://nmrj.ui.ac.ir/article_20666_b796a62974ecdf91e235feb65a55800f.pdf