دانشگاه اصفهان تحقیقات بازاریابی نوین 2228-7744 3 ویژه نامه 2013 03 21 E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry E-Brand as a Strategic ICT-Based Leverage for Iranian Airline Companies in Religious Tourism's Industry 1 12 17718 FA Hossein Rezaei Dolatabadi Majid Mohammad Shafiee Arash Shahin Ali Sanayei Journal Article 2016 06 14 Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand. Abstract Airlines brands are getting new identities in the electronic age. Because of growing new technologies like internet, there will be new strategic opportunities for airline companies to position their brand. On the other hand, Religious Tourism's Industry has a sustainable market in Iran, because of cultural issues. A lot of passengers prefer to do their religious travels with an airline company. Religious tourism, with its cultural nature provides airlines with strategic opportunities. E-Brand can play an important role in this regard. In this paper we review some these opportunities and challenges. This paper is a descriptive comparative that wrote by investigating a variety of books and papers. The results show if an airline company likes to survive in the changing world, it should change its brand identity toward an E-Brand. E-Brand Information and Communication Technologies Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry Religious Tourism\'s Industry e Religious Tourism\'s Industry Brand Airline Companies Religious Tourism\'s Industry Aviation Industry https://nmrj.ui.ac.ir/article_17718_de33d996c8f2b0fbeec2883ff4e7e872.pdf