University of Isfahan New Marketing Research Journal 2228-7744 3 1 2013 07 23 Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters Presenting and Describing the System Model for Evaluating International Market Attractiveness Using for Afghan Exporters 97 118 17643 FA GHOLAMALI TABARSA Associate Professor, Faculty of Management and Accounting, University of Shahid Beheshti, Iran SAYED YAHYA AKHLAQI Ph.D. Student of Management-Systems, Faculty of Management and Accounting, University of Shahid Beheshti, Iran Journal Article 2016 06 14 Literature review in international market attractiveness evaluation and operational practice in Afghanistan demonstrate that there are two approaches in international market selection: expansion and systematic approach. In expansion approach, firms gradually enter low geographical and psychic distance markets. But, in systematic approach, by considering some factors and models, firms systematically evaluate and select foreign market(s). The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets had been prescribed. But, current models do not pass the test of reality, because they are not adapted with exporters’ decision making process and they do not consider the important aspects of reality. Then, in this paper, we introduce a comprehensive international market attractiveness model that has four steps: demand attractiveness, attainment attractiveness, adaptation attractiveness, and competition attractiveness. At last, according to tested model, a systematic support model is developed and is expected to introduce a new approach for Afghan exporters based on the upcoming suggestions. Literature review in international market attractiveness evaluation and operational practice in Afghanistan demonstrate that there are two approaches in international market selection: expansion and systematic approach. In expansion approach, firms gradually enter low geographical and psychic distance markets. But, in systematic approach, by considering some factors and models, firms systematically evaluate and select foreign market(s). The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets had been prescribed. But, current models do not pass the test of reality, because they are not adapted with exporters’ decision making process and they do not consider the important aspects of reality. Then, in this paper, we introduce a comprehensive international market attractiveness model that has four steps: demand attractiveness, attainment attractiveness, adaptation attractiveness, and competition attractiveness. At last, according to tested model, a systematic support model is developed and is expected to introduce a new approach for Afghan exporters based on the upcoming suggestions. https://nmrj.ui.ac.ir/article_17643_1cbac012d4a7a8379b5e5cb2bb727ca9.pdf