Number of Articles: 640
Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase

Volume 10, Issue 1, January 2020, Pages 147-168

10.22108/nmrj.2020.119732.1924

mohammadreza hamidizadeh; maryam akhavan kharazian; Javad Ghaffari Feyzabadi; Nima Hassanzadeh Sarhangi

Designing a Model of Customer Loyalty for Chain Stores

Volume 10, Issue 2, September 2020, Pages 153-174

10.22108/nmrj.2020.123064.2127

Leyla Hatami; Abbas Abbasi; Kazem Askarifar

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Growth and Success of Dynamic Internet Businesses

Volume 11, Issue 4, March 2022, Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

Clustering of drivers affecting customers' channel selection behavior in an omnichannel retail context

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22108/nmrj.2025.143125.3111

zeinab bozorgpour; mohammad bashokouh ajirlo; hossein Rahimi Klour; ghasem zarei

New Marketing Research Journal

Journal Archive