New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)

Volume 2, Issue 2, September 2012, Pages 51-68

Mostafa Kazemi; Samira Pour

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences

Volume 13, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2023.136894.2867

Mohammad Talari; Mahsa Khodayari Sahlabad

Influence of store image on purchase intention: The moderating role of trust and perceived risk

Volume 5, Issue 2, September 2015, Pages 53-72

saeid Saeida Ardekani; neda jahanbazi

Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics

Volume 5, Issue 4, March 2016, Pages 53-72

younis jabbarzadeh; mohammad faryabi; hanieh nasiri

Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.)

Volume 9, Issue 2, September 2019, Pages 53-76

10.22108/nmrj.2019.115937.1656

nasim amirosadat; maysam shafiee; Bahman Hajipour; morteza soltanee

Designing and Validating a Sustainable Marketing Model in the Construction Industry

Volume 14, Issue 3, September 2024, Pages 53-76

10.22108/nmrj.2025.141386.3059

Batoul Malek mohammadi; Saeid Saeida ardekani; Amirreza Konjkav monfared

the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist

Volume 6, Issue 2, September 2016, Pages 54-37

10.22108/nmrj.2016.20665

Abdolhadi Darzian Azizi; Razieh Feli; Farajollah Rahimi; Edris Mahmoodi

A review of effective factors on little and big companies operation regarding to transportation and the skills of marketingand identifying the best variables for their distinctive

Volume 4, Issue 2, September 2014, Pages 55-76

feryal farmani; Alireza pooya; Alireza pooya

Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity

Volume 5, Issue 3, January 2016, Pages 55-68

fatemeh maleki; Mohsen Shafiee Nikabadi; Davood Feiz

An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad)

Volume 6, Issue 0, May 2016, Pages 55-74

10.22108/nmrj.2016.17836

Snam Hosseini; Azar Kaffashpour; Azar Kaffashpour; Mojtaba Porsalimi

Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy

Volume 14, Issue 2, April 2024, Pages 55-82

10.22108/nmrj.2024.141096.3040

Armin Dehghanian; Bahareh Abedin; Abolhasan Hosseini

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Volume 15, Issue 1, June 2025, Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

The Effects of Marketing Mix Elements on Brand Equity in the educational institiution

Volume 3, Issue 3, January 2014, Pages 59-74

elham hosini chegeni; esmaeel malekakhlagh; mohamad nopasand

Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group

Volume 1, Issue 2, September 2011, Pages 61-78

Ismail Malekakhlagh; Mohammad Nopasand asil; Khadijeh Jamali

Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank

Volume 1, Issue 3, December 2011, Pages 63-78

Mohammadali Shahhoseini; Amir Ekhlassi; Kamal Rahmani

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry

Volume 14, Issue 4, December 2024, Pages 65-92

10.22108/nmrj.2025.142895.3103

Mohammad Safari; Mohammad Arabi

Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa)

Volume 2, Issue 3, December 2012, Pages 69-86

Hamid Zargham Borojeni; Anna Alaei

The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store

Volume 3, Issue 2, September 2013, Pages 69-86

seyyed hamid khodadad

Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies)

Volume 1, Issue 1, July 2011, Pages 71-100

Alireza Jalali Kaldeh; MohammadRahim Faryabi; MohammadRahim Faryabi; Fatemeh Nikbakht

ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners

Volume 4, Issue 1, July 2014, Pages 72-59

komail tayyebi; aminolah Ùghaedan; ahmad googerdchian

Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Volume 2, Issue 1, June 2012, Pages 73-92

Fariborz Rahimnia; Zahra Fatemi

Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping

Volume 15, Issue 2, April 2025, Pages 73-96

10.22108/nmrj.2025.144906.3176

Hooshmand Bagheri Garbollagh; Mehdi Khodavirdilu

Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust

Volume 15, Issue 4, December 2025, Pages 73-98

10.22108/nmrj.2025.146572.3237

Milad Hooshmand Chaijani

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)