New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran

Volume 6, Issue 4, February 2017, Pages 53-66

10.22108/nmrj.2017.21268

Mahmood Hassanzadeh; Asghar Moshabbaki Esfahani

marketing in library

Volume 9, Issue 1, May 2019, Pages 53-68

10.22108/nmrj.2019.89486.0

mozaffar cheshmeh sohrabi; mitra pashotanizadeh; Zaynab Oroji

The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services

Volume 7, Issue 3, November 2018, Pages 55-76

10.22108/nmrj.2017.89371

ATA OLLAH HARANDI; zahra fatemi; zahra abdi

Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran

Volume 8, Issue 2, June 2018, Pages 55-68

10.22108/nmrj.2018.106242.1401

Mohammadreza Hosseinzadeh; Abbas Khodadadi

Investigating the Effect of Social Dependency on Customer Trust in Social Networks

Volume 9, Issue 4, May 2020, Pages 55-76

10.22108/nmrj.2020.119353.1890

Nasser Safaie; Homa Atefyekta

The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City)

Volume 7, Issue 4, February 2018, Pages 57-76

10.22108/nmrj.2018.106183.1392

majid esmaeilpour; Amrollah Sayadi; Marziye Delvari; Solmaz Mousavi

Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers

Volume 8, Issue 1, May 2018, Pages 57-74

10.22108/nmrj.2018.103335.1202

sayyed hassan hatami nasab; hamed zare

Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable

Volume 6, Issue 1, June 2016, Pages 59-78

10.22108/nmrj.2016.20654

Manizheh Bahrainizadeh; Azadeh Rajabi

The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation

Volume 7, Issue 1, May 2017, Pages 59-74

10.22108/nmrj.2017.21451

Nader Seyyedamiri; Morteza Hendijani Fard

Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province

Volume 8, Issue 3, January 2019, Pages 59-78

10.22108/nmrj.2019.102714.1226

davood andalib; ali akbar moghtaderi

Investigating the Mental Image of Halal Brand Consumers using Neural Network Analysis Technique

Volume 9, Issue 3, December 2019, Pages 61-78

10.22108/nmrj.2019.118800.1849

pari ahadi; Fatemeh Saberisn; Behnaz pani

Pathology of Iran tourism Brand

Volume 3, Issue 1, August 2013, Pages 63-80

Hamid Zarqam Borujeni; Helya Barezani

An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach

Volume 7, Issue 2, August 2017, Pages 63-78

10.22108/nmrj.2017.21798

Mohammad taghei khodaei -gargarei; Mojtaba Amiri; Hossein Abbasi-Esfanjani

Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model

Volume 11, Issue 1, April 2021, Pages 63-86

10.22108/nmrj.2021.125509.2261

Arash Naghash; Hossein Rezaei Dolatabadi; Seyed Fathollah Amiri Aghdaei

Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence

Volume 5, Special Issue, December 2015, Pages 65-82

Hossein Balouchi; AbbasAli Rastegar; Hossein Farsizadeh; ahdi Dehghani; ahdi Dehghani; AbbasAli Rastegar

The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

Application of the theories of Self-Determination, Planned Behavior and Reasoned Action in online purchasing (A study at Royal Safar Iranian Company)

Volume 2, Issue 2, September 2012, Pages 69-86

Ahmad Ali Khaefelahi; Ali Noori; Mohammad Reza Zabihi

Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments

Volume 8, Issue 4, April 2019, Pages 69-94

10.22108/nmrj.2019.106095.1387

Razieh Mirnejad; alireza pooya; Naser Motahari Farimani

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach

Volume 12, Issue 1, June 2022, Pages 69-88

10.22108/nmrj.2021.130039.2519

Manijeh Bahrainizad; Marjan Asar; Majid Esmailpour

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

Presenting a Model of Nostalgic Branding Drivers

Volume 13, Issue 4, March 2023, Pages 69-96

10.22108/nmrj.2024.139524.2981

Hamed Arab Ahmadi; Younos Vakil Alroaia

Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company

Volume 5, Issue 2, September 2015, Pages 73-86

hadi teimouri; ali shaemi; shiva hamidipour; azarnoosh ansari

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

Volume 5, Issue 4, March 2016, Pages 73-98

Olfat Ganji Bidmeshk; Seyed Amin Hosseini Seno

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)