New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Investigation of customer perception of waiting time on the phone insurance system

Volume 5, Special Issue, December 2015, Pages 45-64

Azadeh Hatami; Ali Sanayei; Saeed Rouhani; Ali Sanayei; Mohammad Saleh Torkestani

Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers

Volume 8, Issue 4, April 2019, Pages 45-68

10.22108/nmrj.2018.105418.1335

Davod Feiz; Atefeh Shaabani

Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate

Volume 11, Issue 1, April 2021, Pages 45-62

10.22108/nmrj.2021.123210.2134

Faraz Sadegh vaziri; Elham Ebrahimi; ali shoja

Explanation Model of Tourism Competitiveness in Iran Touristic Cities

Volume 11, Issue 2, July 2021, Pages 45-68

10.22108/nmrj.2021.126677.2339

Hamed Khanzadeh; Farajollah Rahnavard; Naser Bamdad; Seyed Mojtaba Mahmoudzadeh

The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image

Volume 11, Issue 3, September 2021, Pages 45-66

10.22108/nmrj.2021.124655.2218

Ayoub Daraei; Mahsa Akbari; Zohreh Mousavi Kashi

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, January 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz

Volume 3, Issue 1, August 2013, Pages 49-62

Bahram Ranjbarian; Edris Mahmodi; Furooz Jafarizadeh; Mohsen Hooshmand

Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)

Volume 2, Issue 2, September 2012, Pages 51-68

Mostafa Kazemi; Samira Pour

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences

Volume 13, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2023.136894.2867

Mohammad Talari; Mahsa Khodayari Sahlabad

Influence of store image on purchase intention: The moderating role of trust and perceived risk

Volume 5, Issue 2, September 2015, Pages 53-72

saeid Saeida Ardekani; neda jahanbazi

Investigating the Effects of collaborative communication on the development of market-relating capabilities and relational performance metrics

Volume 5, Issue 4, March 2016, Pages 53-72

younis jabbarzadeh; mohammad faryabi; hanieh nasiri

Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.)

Volume 9, Issue 2, September 2019, Pages 53-76

10.22108/nmrj.2019.115937.1656

nasim amirosadat; maysam shafiee; Bahman Hajipour; morteza soltanee

Designing and Validating a Sustainable Marketing Model in the Construction Industry

Volume 14, Issue 3, September 2024, Pages 53-76

10.22108/nmrj.2025.141386.3059

Batoul Malek mohammadi; Saeid Saeida ardekani; Amirreza Konjkav monfared

the effect of Cognitiv and emotional factors on the loyalty tourist of the destinationtourist

Volume 6, Issue 2, September 2016, Pages 54-37

10.22108/nmrj.2016.20665

Abdolhadi Darzian Azizi; Razieh Feli; Farajollah Rahimi; Edris Mahmoodi

A review of effective factors on little and big companies operation regarding to transportation and the skills of marketingand identifying the best variables for their distinctive

Volume 4, Issue 2, September 2014, Pages 55-76

feryal farmani; Alireza pooya; Alireza pooya

Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity

Volume 5, Issue 3, January 2016, Pages 55-68

fatemeh maleki; Mohsen Shafiee Nikabadi; Davood Feiz

An Investigation of the Impact of Selling Orientation and Salesperson Expertise on Salesperson Performance According to the Mediator Role of Customer Trust (Case Study: Selling Agencies of Imported Vehicles in Mashhad)

Volume 6, Issue 0, May 2016, Pages 55-74

10.22108/nmrj.2016.17836

Snam Hosseini; Azar Kaffashpour; Azar Kaffashpour; Mojtaba Porsalimi

Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy

Volume 14, Issue 2, April 2024, Pages 55-82

10.22108/nmrj.2024.141096.3040

Armin Dehghanian; Bahareh Abedin; Abolhasan Hosseini

The Effects of Marketing Mix Elements on Brand Equity in the educational institiution

Volume 3, Issue 3, January 2014, Pages 59-74

elham hosini chegeni; esmaeel malekakhlagh; mohamad nopasand

Identifying and Ranking of Performance Indicators of Entering Foreign Markets With a Case Study in Iran Khodro Industrial Group

Volume 1, Issue 2, September 2011, Pages 61-78

Ismail Malekakhlagh; Mohammad Nopasand asil; Khadijeh Jamali

Introducing a Comprehensive Model of Service Brand Equity and Customer Buying Behavior - The Case of ANSAR Bank

Volume 1, Issue 3, December 2011, Pages 63-78

Mohammadali Shahhoseini; Amir Ekhlassi; Kamal Rahmani

Surveying the relationship between brand equity and brand-customer personality congruency

Volume 2, Issue 4, March 2013, Pages 63-81

Shahriar Azizi; Shahram Jamali; Morteza Rezaie

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)