New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)

Volume 12, Issue 4, March 2023, Pages 29-50

10.22108/nmrj.2022.133706.2703

Mohsen Nazari; Romina Khan Boluki

An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure

Volume 9, Issue 2, September 2019, Pages 31-52

10.22108/nmrj.2019.115822.1639

Mahshid Abdollahi; Mohsen Akbari; Reza Esmaeilpour

The Assessment of the Effect of Intergrated Marketing Communication on Brand Equity; with the Role of Corporate Image and Brand Performance

Volume 6, Issue 0, May 2016, Pages 33-54

10.22108/nmrj.2016.17835

Saman Sheikh Esmaeili; Soran Mowlaie

The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style

Volume 5, Issue 3, January 2016, Pages 35-54

Mohammadreza Khoshneshin Langroudi; Habibolah Taherpour Kalantari; Mohammadreza Hamidizadeh

Survey The Effect of Service Innovation on Behavioural Intention of Customers with Mediating role of Experiential Marketing Case of: Five-Star Hotels in Mashhad City

Volume 6, Issue 2, September 2016, Pages 36-19

10.22108/nmrj.2016.20664

Leila Basir; Fariborz Rahim nia; Mojtaba Poursalimi

Study the effect of the organizational factors on the acceptance using combined heat and power Generation plants (small-scale generation) by organizational Consumers

Volume 2, Issue 2, September 2012, Pages 37-50

Mahdi Momeni; Mohammad Rahim Esfidani; Ali Heydari

Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet

Volume 3, Issue 1, August 2013, Pages 37-48

Mehrdad Madhoushi; Maysam Shirkhodaei; Saeed Rezaei; Ayoub Ramezani

Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP

Volume 5, Issue 2, September 2015, Pages 37-52

nassim seydahmadi; maysam shirkhodaie; mohammadreza tabibi

An investigation of most important internal and external organizational factors effect on new product performance in food industries

Volume 3, Issue 3, January 2014, Pages 39-58

Akram sadat Rashidaei; Hamid raza Rezvani

The effect of customer-base reputation on brand equity

Volume 5, Issue 4, March 2016, Pages 39-52

Bahman Hajipour; Behnaz Roustaian; Manizghe Gharache; Shahriyar Azizi

The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO))

Volume 1, Issue 1, July 2011, Pages 41-70

Ali Sanayei; Fariborz Sobhanmanesh; Fariborz Sobhanmanesh; Amirmehdi Ghazifard

Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Volume 1, Issue 2, September 2011, Pages 41-60

Seyyed Mojtaba Akhavan Hejazi; Arman Ahmadizad; Amirhossein Sabourtinat

The effect of brand value on corporate revenue and corporate value

Volume 4, Issue 2, September 2014, Pages 41-54

Abdollah Khani; Khadijeh Ebrahimi

Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran

Volume 3, Issue 4, March 2014, Pages 41-58

Mirahmad Amirshahi; Hamid Reza Yazdani; Elahe Aulipour

Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers

Volume 2, Issue 4, March 2013, Pages 44-62

Mohammad Haghighi; Hassan Hossainee; Hamed Asgaryeh Ahari; Abolfazl Arian; Ali Darikndeh

Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran

Volume 11, Issue 3, September 2021, Pages 44-23

10.22108/nmrj.2021.127796.2412

Mohsen Garmsiri; Ali Kangarani Farahani; Ghanbar Amirnejad

Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations

Volume 2, Issue 1, June 2012, Pages 47-72

Gholamali Tabarsa; Ali Rezaeian; AmirHoushang Nazarpouri

Strategic Orientation and Order of Market Entry of Food Firms

Volume 1, Issue 3, December 2011, Pages 47-62

Rasoul Ghollamzadeh; Mahdi Ghanavati

Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing)

Volume 3, Issue 2, September 2013, Pages 47-68

maryam jalaly; meysam shafiee Roodposhti

Utilization of Fuzzy Delphi Analytical Hierarchy Process (FDAHP) and Hierarchical Cluster Analysis (HCA) in RFM Model for Measurement the Customer, Life Time Value: The Case of Toos Shargh Company

Volume 2, Issue 3, December 2012, Pages 51-68

Azar Kafashpour; Ali Alizadeh Zoeram

Documentation of Customer Management Processes: Regards for MSCs Performance

Volume 4, Issue 1, July 2014, Pages 58-43

Mohammad Saadatmand; Shamsalsadat Zahedi; Hassan Khalili; hossein tarzami

A Robust Optimization Approach to Optimal Allocation of Marketing Budgets in Maximizing the CE

Volume 5, Issue 1, June 2015, Pages 21-42

Amir Albadvi; eisa nakhaei kamalabadi; Fatemeh eshtiaghy

Prioritization governmental insurance company according to BSC procedure by AHP group technique

Volume 4, Issue 3, May 2014, Pages 25-36

Amene Kiarazm

Investigating the impact of marketing intelligence on competitive advantage in SMEs

Volume 4, Issue 4, May 2014, Pages 25-46

Elham Zafarianpour; Mohammad Faryabi; Mohammad Faryabi

E-recruitment in Iran

Volume 3, Special Issue, April 2013, Pages 31-38

Zahra Afshar; Zahra Afshar; Marjan Fayyazi; Marjan Fayyazi

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)