New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Identify and examine the factors affecting brand loyalty: brand mobile phones Study

Volume 4, Issue 3, May 2014, Pages 17-38

manigeh Bahrainizadeh; Adel PourDehghan

Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework

Volume 7, Issue 2, August 2017, Pages 17-42

10.22108/nmrj.2017.21796

Mehdi Dashti; Ali Sanayei; Hossein Rezai Dowlat Abadi

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV)

Volume 5, Special Issue, December 2015, Pages 19-30

Mohammad Taghi Amini; Mohammad Mehdi Parhizgar; Mehran Rezwani; Saeed Farjam

Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market)

Volume 6, Issue 3, January 2017, Pages 19-36

10.22108/nmrj.2016.21070

Behtash Jamalieh Bastami; Mohammad Reza Hamidizadeh

Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry

Volume 8, Issue 3, January 2019, Pages 19-40

10.22108/nmrj.2017.103396.1212

Mohsen Nazari; Mehdi Samizadeh

Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry

Volume 9, Issue 3, December 2019, Pages 19-42

10.22108/nmrj.2019.115919.1649

Bagher Asgarnezhad Nouri; Somayeh Saebniya; Roghayyeh Mohammadi Soltanabad

Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP)

Volume 3, Special Issue, April 2013, Pages 21-30

Rezai Ahmadali; Rahim Dalali Isfahani; Leila Torki

The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Volume 4, Issue 4, May 2014, Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card

Volume 7, Issue 3, November 2018, Pages 21-40

10.22108/nmrj.2017.89184

Mahboobeh Moghadam-Jezeh1; Manijeh Bahrainizad; Soran Rajabi3

Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company

Volume 8, Issue 1, May 2018, Pages 21-34

10.22108/nmrj.2018.100221.0

mohammadreza adibpour; shahram ferdosi; asghar moshabaki

The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran

Volume 6, Issue 1, June 2016, Pages 23-38

10.22108/nmrj.2016.20652

Manijeh Haghighi Nasab; Hamid Reza Yazdani; fatemeh davarpanah Kiasaraei

Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City)

Volume 7, Issue 1, May 2017, Pages 23-40

10.22108/nmrj.2017.21449

Belgheys Bavarsad; majid nili ahmadabadi; Tahereh Beyranvand

Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network

Volume 7, Issue 4, February 2018, Pages 23-40

10.22108/nmrj.2017.102899.1171

Mohamad rahim Esfidani; Mohsen Nazari; mohammad aghaei; Hamed Abdolali

Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Volume 8, Issue 2, June 2018, Pages 23-38

10.22108/nmrj.2018.109633.1610

zohreh dehdashti Shahrokh; hamid reza faraj shoushtari poor

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions

Volume 6, Issue 4, February 2017, Pages 25-36

10.22108/nmrj.2017.21266

farnaz badiei; Abdolhamid Ebrahimi; Hosein Didekhani

Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application

Volume 12, Issue 1, June 2022, Pages 25-42

10.22108/nmrj.2022.130413.2537

Seyyed Abed Hosseini; Mahboobeh Houshmand

A Model of Performance- Behavioral Consequences of Sales Force Listening Skill

Volume 8, Issue 4, April 2019, Pages 27-44

10.22108/nmrj.2018.108962.1565

farajallah rahimi; abdulhadi darziyanazizi; arezou ghanavatpour

The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study

Volume 11, Issue 1, April 2021, Pages 27-44

10.22108/nmrj.2021.125291.2250

ali bonyadi naeini; zohreh moghiseh

Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators

Volume 11, Issue 2, July 2021, Pages 27-44

10.22108/nmrj.2021.124898.2232

alireza amini; Maryam Nekooeezadeh

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

E-money Laundering Prevention

Volume 4, Special Issue, April 2014, Pages 29-38

Ghorban Daniali

Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers

Volume 5, Special Issue, December 2015, Pages 29-44

Maryam Saadat Alizadeh; Majid Esmaeilpour; Majid Esmaeilpour

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)