New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

The effect of service convenience on word - of - mouth and repurchase intention

Volume 5, Issue 2, September 2015, Pages 15-36

khadijeh aghili; zohre dehdashti shahrokh

Internal Marketing, a strategy to gain competitive advantage in insurance companies

Volume 5, Special Issue, December 2015, Pages 15-28

Maryam Hemmati; Davood Feiz

ٍEvaluating Advertizing Effectiveness of Parsian Bank and Identifying the Factors with Most Influence on Its Improvement in the City of Tehran

Volume 1, Issue 2, September 2011, Pages 17-40

Ali Rabiee; Mahmood Mohammadian; Bita Baradaran Jamili

Studying the Possibility of Conclusion of Time Proportional Contracts via Definite Contracts

Volume 3, Issue 1, August 2013, Pages 17-36

Seyed mohammad sadegh tabatabaei; Somayeh Tajmir Riahi

Factors affecting the hedonic values purchases through Instagram

Volume 6, Issue 2, September 2016, Pages 18-1

10.22108/nmrj.2016.20663

Gholamreza Atiyehkar; Asghar Moshabaki; Abdolah Naami

Trust in E-Cheque in Electronic Payments

Volume 4, Special Issue, April 2014, Pages 19-28

Asadollah Shahbahrami; Mohammad-Bagher Nobakht; Behzad Yahid

Selection of an Optimal Benchmarking Pattern in consideration of the Performance of Marketing Research Projects (Case Study: IRC Group)

Volume 6, Issue 0, May 2016, Pages 19-32

10.22108/nmrj.2016.17834

Sajjad Nourizad; Reza Navidi nekou

Identifying Content and Structural Dimensions of Iranian Banks Advertising Slogans

Volume 2, Issue 2, September 2012, Pages 21-36

Shahriar Azizi; Majid HassaniNejhad; Amin Dini; Asiyeh Omidian; Fatemeh Farhikhteh

A Model to Explain Customer Loyalty Based on Customer Equity and Customer Satisfaction: A study in mobile services industry in Bushehr

Volume 3, Issue 3, January 2014, Pages 21-38

Leila Tavasoli; manigeh Bahrainizadeh

The influence of consumers' beliefs on their impulse buying in an online environment

Volume 5, Issue 3, January 2016, Pages 21-34

Nazani Amiri; Sayed Mohammad Nopasand Asil; Mohsen Akbari

An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran\'s Market

Volume 5, Issue 4, March 2016, Pages 21-38

Alireza Bakhshizadeh; Alireza Bakhshizadeh; Asghar Moshabbaki; Fatemeh Eidi

Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies

Volume 2, Issue 4, March 2013, Pages 22-43

Ali Sanayei; Mohammad ali Feizpour; Mahmood Naderi Beni

Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach

Volume 11, Issue 3, September 2021, Pages 22-1

10.22108/nmrj.2021.127204.2370

Nasim Mousavi; Sayed Najmedin mousavi; Abdollah Saedi; Anis Moayed

Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising

Volume 1, Issue 1, July 2011, Pages 23-40

Bahram Hassanpour; Somayeh Hajizadeh; MirzaHassan Hossainee

Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Volume 4, Issue 2, September 2014, Pages 23-40

Siran Mehrnia; Mehran Rezvani

Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)

Volume 3, Issue 4, March 2014, Pages 23-40

fariborz rahimnia; mahdi najafi siahroodi

impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran.

Volume 2, Issue 1, June 2012, Pages 25-46

Tahmoures Hassangholipour; Manouchehr Ansari; Akram Elahigol; Hossein Rahmani Youshanloei

Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty

Volume 3, Issue 2, September 2013, Pages 25-46

Touraj Gholamshahi; Yaser Aseman Doreh; Mojtaba Kafafshan; Alireza Hadadian

Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo

Volume 11, Issue 1, April 2021, Pages 26-1

10.22108/nmrj.2020.123033.2126

Mina Ghaseminejad; Shahnaz Nayebzadeh; Sayyed Hasan Hatami nasab

Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

Volume 1, Issue 3, December 2011, Pages 27-46

Manijeh Gharecheh; Monireh Dabooeian

The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes

Volume 2, Issue 3, December 2012, Pages 35-50

Mohammad Reza Hamidizadeh; Mohammad Reza karimi alavije; Morteza rezaee

The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Volume 4, Issue 1, July 2014, Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Volume 3, Issue 4, March 2014, Pages 181-196

Fateme Nikzad; Saeed Saeeda Ardakani; Mohamad Tabatabaei Nasab

Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company)

Volume 9, Issue 1, May 2019, Pages 15-32

10.22108/nmrj.2019.106038.1378

Khadijeh Mafakheri; Hamidreza Saeidnia

Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎

Volume 9, Issue 4, May 2020, Pages 15-32

10.22108/nmrj.2020.118334.1823

zahra Zarezadeh; Seyed Mohammad Tabataba’i-Nasab‎; Seyed Ali Shafiei

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)