New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Service Quality Roles in Create Brand Preference and Purchase Intention in Banking Services Industry

Volume 4, Issue 4, May 2014, Pages 1-20

sajad khani; mehri nasiri; amin ajalli; mehdi jafarzadeh kenari; abdolhamid ebrahimi

The Effect of Three Ramifications Model (3C) on Innovation in The Insurance Companies

Volume 5, Special Issue, December 2015, Pages 1-18

Mohammad Mahmoudi Maymand; Mohammad Mahmoudi Maymand; Foad Vojdani

The Comparative Study of Data Mining Clustering Algorithms to Measure Customer Value in Customer Relationship Management in the Insurance Industry

Volume 6, Issue 1, June 2016, Pages 1-22

10.22108/nmrj.2016.20651

Mohamad Saleh Torkestani; Taha Mansouri; Yasamin Taghizdeh

Identification and Explanation of the Nature of Brand Sales Strategy in FMCGs based on Grounded Theory

Volume 6, Issue 3, January 2017, Pages 1-18

10.22108/nmrj.2016.21069

Manizheh Gharecheh; Ahmad Roosta; Shahriar Azizi; Masoud Javidani

The Impact of Visual Aspects of Outdoor Advertising on Consumer Brand Awareness, Brand Preference and Brand Loyalty (Case Study: Palladium Mall)

Volume 6, Issue 4, February 2017, Pages 1-24

10.22108/nmrj.2017.21265

Alireza Bakhshizadeh; Asadolah Kordnaeij; Sayed Hamid Khodadad Hossaini; Parviz Ahmadi

Investigating the Effect of Celebrity Endorsements in Advertising on Consumer Attitudes toward Advertising

Volume 7, Issue 1, May 2017, Pages 1-22

10.22108/nmrj.2017.21448

Majid Esmaeilpour; Manizheh Bahrainizad; Koorosh Zarei

Exploring the Effect of Electronic Service Quality on Electronic Loyalty: Considering the Mediating Role of Electronic Satisfaction, Perceived Value and Electronic Word of Mouth (The Case of E-Retailers in Tehran)

Volume 7, Issue 2, August 2017, Pages 1-16

10.22108/nmrj.2017.21795

Sayed Hamid Khodadad Hosseini; Asghar Moshabaki; Fatemeh Molaei

Evaluating the Impact of Individual Factors on Consumer Attitudes towards Mobile applications (Case Study: Smart Phone's Users among the Bachelor Students of University of Isfahan)

Volume 7, Issue 3, November 2018, Pages 1-20

10.22108/nmrj.2017.89135.0

Nasrin Mahavarpoor; ali i Kazemi

Investigation and Analysis of Website Environmental Cues on Consumers’ Purchase Intention: The Mediating Role of Internal States

Volume 7, Issue 4, February 2018, Pages 1-22

10.22108/nmrj.2018.107200.1444

mohammad reza karimi alavijeh; Roxana Alitalab

Identification of Factors Affecting Overall Store Price Image (OSPI): A Meta Synthesis Approach

Volume 8, Issue 1, May 2018, Pages 1-20

10.22108/nmrj.2017.105788.1360

Mohsen Nazari; Hossein Dastar

A Qualitative Study of Customer Experience in Retail Industry

Volume 8, Issue 2, June 2018, Pages 1-22

10.22108/nmrj.2018.108188.1508

hasan boudlaie; alemeh shahidi

Consequences of Consumer’s Confusion, Examining the Role of Moderating Trust (Case Study: Food Brands)

Volume 8, Issue 3, January 2019, Pages 1-18

10.22108/nmrj.2018.107629.1471

fahimeh rahbardar; Masoome Arabshahi; omid behboodi

The Analysis of Brand Love and the Impact of Associations, Satisfaction, and Trust on Brand Love

Volume 8, Issue 4, April 2019, Pages 1-26

10.22108/nmrj.2019.105904.1366

hossein hajibabaei; Hassan Esmailpur

Strategic Pricing and its Effect on Company Performance

Volume 9, Issue 1, May 2019, Pages 1-14

10.22108/nmrj.2019.106390.1424

hossein baloochi; Morteza Maleki Min Bash Razgah; Davod Feiz; Tahmoreth Hasangholipour

International Marketing Ecosystem

Volume 9, Issue 4, May 2020, Pages 1-14

10.22108/nmrj.2019.104781.1300

Morteza Maleki; Azim Zarei; Davod Feiz; vahid sharafi

Mining Patterns of Customer Dynamics in Banking Industry

Volume 9, Issue 2, September 2019, Pages 1-30

10.22108/nmrj.2019.116106.1670

Abdolreza Mosaddegh; Amir Albadvi; Mohammad Mehdi Sepehri; Babak Teimourpour

The Impact of Empirical Values on the Co-Creation Attitude and Customer Value Co-Creation Behavior in Tourism Industry (Case Study: Tourists of Isfahan City)

Volume 9, Issue 3, December 2019, Pages 1-18

10.22108/nmrj.2019.117874.1786

Mohammad Talari; adeleh dehghani ghahnavieh

The Multilevel Model of Customer Experience Management in E-Banking Services

Volume 11, Issue 2, July 2021, Pages 1-26

10.22108/nmrj.2021.123556.2158

vahid nasehi far; zohreh dehdashti Shahrokh; mahmoud mohammadian; Mostafa Allahverdi

Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing

Volume 12, Issue 1, June 2022, Pages 1-24

10.22108/nmrj.2021.129961.2516

Nader Seyyedamiri; Moein Abdolmohammad Sagha; Pantea Foroudi

A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach

Volume 12, Issue 4, March 2023, Pages 1-28

10.22108/nmrj.2022.133641.2698

Mona Jami pour; Seyed Mohammadbagher Jafari; Fateme Javidi

The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad)

Volume 13, Issue 1, June 2023, Pages 1-16

10.22108/nmrj.2023.134795.2745

Mohammad Ali Shirdel Sharghi; Morteza Rojuee

Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network

Volume 13, Issue 2, September 2023, Pages 1-22

10.22108/nmrj.2023.135756.2797

Atefeh ‏Aghakhani Bezdi Langari; Aliakbar Hasani ‎

The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran

Volume 13, Issue 3, December 2023, Pages 1-22

10.22108/nmrj.2023.136598.2848

Majid Mohammad Shafiee; Javad Rezaei Hajiabadi

A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation

Volume 13, Issue 4, March 2023, Pages 1-26

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; Zohre Dehdashti Shahrokh; Vahid Nasehifar; Mohammad Reza Karimi Alavijeh

Radio Frequency Identification (RFID): A Technology for Enhancing Computerized Maintenance System (CMMS)

Volume 3, Special Issue, April 2013, Pages 13-20

Arash Shahin; Amir Mehdi Ghazifard

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)