New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Antecedents and Consequences of Implementing Electronic Customer Relationship Management in Small and ‎Medium Enterprises

Volume 10, Issue 1, January 2020, Pages 129-146

10.22108/nmrj.2020.119912.1933

majid mohammad shafiee; mohsen seify; Azam Yazdi

Investigating the Effect of the Customer’s First Impression from the Advertiser’s Personality on the ‎Effectiveness of Advertisement: The Moderating Role of the Customer’s Self-Congruence with the Advertiser ‎‎(Case Study: Management Students of Guilan University)‎

Volume 10, Issue 2, September 2020, Pages 129-152

10.22108/nmrj.2020.123156.2130

Mohsen Akbari; Mostafa Ebrahimpour azbari; Reza Lakani

The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

Investigating the Effect of Perceived Stress on Online Compulsive Buying through the Mediating Role of Negative ‎Coping and the Moderating Role of Self-esteem

Volume 10, Issue 3, September 2020, Pages 141-158

10.22108/nmrj.2020.124299.2201

ghasem eslami; farshad ghadrei

Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities

Volume 12, Issue 2, September 2022, Pages 145-160

10.22108/nmrj.2022.132287.2636

Amir Reza Konjkav Monfared; Ali Jamadi; Zohre Sadat Doaei

Investigating the Effect of Price Image and Social Media on Customers’ Intention to Purchase

Volume 10, Issue 1, January 2020, Pages 147-168

10.22108/nmrj.2020.119732.1924

mohammadreza hamidizadeh; maryam akhavan kharazian; Javad Ghaffari Feyzabadi; Nima Hassanzadeh Sarhangi

Assessing the Brand Positioning of Cosmetic Products from the Consumers’ Perspective by Using the Perceptual Map Technique

Volume 10, Issue 4, December 2020, Pages 151-172

10.22108/nmrj.2020.122898.2114

Manijeh Haghighinasab; Razieh Kamyabi

Designing a Model of Customer Loyalty for Chain Stores

Volume 10, Issue 2, September 2020, Pages 153-174

10.22108/nmrj.2020.123064.2127

Leyla Hatami; Abbas Abbasi; Kazem Askarifar

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Effects of Social Media Influencers on Online Purchase Intention through the Mediating Role of Attitude towards Advertising and Brand (Case of Study: Followers of Leather Clothing Pages on Instagram)

Volume 11, Issue 4, March 2022, Pages 157-176

10.22108/nmrj.2022.129037.2464

Zahra Shekarchizadeh; Zahra Valikhani

Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach

Volume 12, Issue 2, September 2022, Pages 161-188

10.22108/nmrj.2022.133127.2677

Mohammad Talari; Mina Khoshroo

Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Growth and Success of Dynamic Internet Businesses

Volume 11, Issue 4, March 2022, Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach

Volume 12, Issue 3, December 2022, Pages 201-232

10.22108/nmrj.2022.132107.2629

Samaneh Raeesi Nafchi; tahmoures hassagholi pour; Ezzatollah Abbasian

The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand)

Volume 12, Issue 2, September 2022, Pages 217-238

10.22108/nmrj.2022.133505.2693

Mohammad Mahdi Davali; Rasoul Masoumzadeh Jouzdani; Nasrin Rasouli

Identifying and analyzing the consumer preferences of Generation Z and Generation Y regarding services and products in the clothing industry, with an emphasis on intergenerational differences using the FCM approach.

Articles in Press, Accepted Manuscript, Available Online from 12 April 2025

10.22108/nmrj.2025.143360.3116

َAli shariatnejad; Leila Yarahmadi

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Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Articles in Press, Accepted Manuscript, Available Online from 22 April 2025

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; saba amiri; Yousef Mohamadifar

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Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (The case of Iran's inbound Tourists)

Articles in Press, Accepted Manuscript, Available Online from 27 April 2025

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

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The Impact of Brand Innovation on Brand Resonance with Brand Experience as a Mediator: A study of Pasargad Bank Customers in Tehran

Articles in Press, Accepted Manuscript, Available Online from 28 April 2025

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; asadollah naiej; Fereshteh Mansourimoayyed

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Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Articles in Press, Accepted Manuscript, Available Online from 14 May 2025

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad nasrollahniya

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The Mixed-Methods Study on the Impact of Augmented Reality on Brand Equity and Smart Decision-Making in Retail Industries

Articles in Press, Accepted Manuscript, Available Online from 18 May 2025

10.22108/nmrj.2025.144073.3143

Hossein Rahimi; Mir Ghader Hosseini

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Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)