Number of Articles: 690
Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Growth and Success of Dynamic Internet Businesses

Volume 11, Issue 4, March 2022, Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Articles in Press, Accepted Manuscript, Available Online from 22 April 2026

10.22108/nmrj.2026.145893.3215

zahra solgi; amin hasanvand

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; aboalhassan hosseini; Mohsen Alizadeh Sani; Meysam shirkhodaei

The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

New Marketing Research Journal

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