New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Conceptualization of the City Branding Model in Iran

Volume 6, Issue 4, February 2017, Pages 37-52

10.22108/nmrj.2017.21267

Yousef Mohammadi far; Ahmad Rousta; Mohammad reza Hamidizadeh; Manizheh Gharacheh

Using Internal Auditing in E-Banks and E-Credit Financial Institutes

Volume 4, Special Issue, April 2014, Pages 39-44

Shadi Shams Majd; Mohammad Ebrahim Pourzarandi

Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method

Volume 6, Issue 1, June 2016, Pages 39-58

10.22108/nmrj.2016.20653

Masoud Keimasi; Mohammadrahim Esfidani; Amirbahman Esmailiyan

Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology)

Volume 8, Issue 2, June 2018, Pages 39-54

10.22108/nmrj.2018.109532.1606

Kobra Bakhshizadeh borj; khadijeh abdollahi

Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing

Volume 7, Issue 1, May 2017, Pages 41-58

10.22108/nmrj.2017.21450

Amir Ghafourian Shagerdi; Saeed Aibaghi Esfahani; Omid Behboodi

The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers

Volume 7, Issue 3, November 2018, Pages 41-54

10.22108/nmrj.2017.89393.0

reza shafeai; nasim narimani

Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts

Volume 7, Issue 4, February 2018, Pages 41-56

10.22108/nmrj.2017.106583.1418

maryam akhavan kharazian; HADI SHARIFI

Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone)

Volume 8, Issue 3, January 2019, Pages 41-58

10.22108/nmrj.2018.105487.1340

Asadollah Kordnaeij; Soheil Nejat; mahbubeh shahi

A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories

Volume 7, Issue 2, August 2017, Pages 43-62

10.22108/nmrj.2017.21797

mitra shabani nashtaee; kambiz Heidarzadeh hanzaei; yazdan mansourian

Competitive Intelligence based on Social Network Content and the Factors Affecting its Process

Volume 9, Issue 3, December 2019, Pages 43-60

Mohammad Reza Taghva; Amirhasan Naseri; Kamran Feizi; Iman Raeesi Vanani

Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence

Volume 12, Issue 1, June 2022, Pages 43-68

10.22108/nmrj.2021.129835.2511

Amir Hoshang Nazarpouri; Zohre Mohamadyari; Nisa Biranvand

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

Investigation of customer perception of waiting time on the phone insurance system

Volume 5, Special Issue, December 2015, Pages 45-64

Azadeh Hatami; Ali Sanayei; Saeed Rouhani; Ali Sanayei; Mohammad Saleh Torkestani

Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers

Volume 8, Issue 4, April 2019, Pages 45-68

10.22108/nmrj.2018.105418.1335

Davod Feiz; Atefeh Shaabani

Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate

Volume 11, Issue 1, April 2021, Pages 45-62

10.22108/nmrj.2021.123210.2134

Faraz Sadegh vaziri; Elham Ebrahimi; ali shoja

Explanation Model of Tourism Competitiveness in Iran Touristic Cities

Volume 11, Issue 2, July 2021, Pages 45-68

10.22108/nmrj.2021.126677.2339

Hamed Khanzadeh; Farajollah Rahnavard; Naser Bamdad; Seyed Mojtaba Mahmoudzadeh

The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image

Volume 11, Issue 3, September 2021, Pages 45-66

10.22108/nmrj.2021.124655.2218

Ayoub Daraei; Mahsa Akbari; Zohreh Mousavi Kashi

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, January 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Studying Consumers Conformity in Virtual Networks between the Students of Shahid Chamran University of Ahwaz

Volume 3, Issue 1, August 2013, Pages 49-62

Bahram Ranjbarian; Edris Mahmodi; Furooz Jafarizadeh; Mohsen Hooshmand

Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company

Volume 15, Issue 3, September 2025, Pages 49-76

10.22108/nmrj.2025.146044.3222

Abdullah Saedi

Exploring effect of entrepreneurship and business orientations on innovation and customer value (Case Study: food industry of Mashhad city)

Volume 2, Issue 2, September 2012, Pages 51-68

Mostafa Kazemi; Samira Pour

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences

Volume 13, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2023.136894.2867

Mohammad Talari; Mahsa Khodayari Sahlabad

Journal Archive

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)