New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card

Volume 7, Issue 3, November 2018, Pages 21-40

10.22108/nmrj.2017.89184

Mahboobeh Moghadam-Jezeh1; Manijeh Bahrainizad; Soran Rajabi3

Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company

Volume 8, Issue 1, May 2018, Pages 21-34

10.22108/nmrj.2018.100221.0

mohammadreza adibpour; shahram ferdosi; asghar moshabaki

The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Volume 14, Issue 1, January 2024, Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran

Volume 6, Issue 1, June 2016, Pages 23-38

10.22108/nmrj.2016.20652

Manijeh Haghighi Nasab; Hamid Reza Yazdani; fatemeh davarpanah Kiasaraei

Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City)

Volume 7, Issue 1, May 2017, Pages 23-40

10.22108/nmrj.2017.21449

Belgheys Bavarsad; majid nili ahmadabadi; Tahereh Beyranvand

Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network

Volume 7, Issue 4, February 2018, Pages 23-40

10.22108/nmrj.2017.102899.1171

Mohamad rahim Esfidani; Mohsen Nazari; mohammad aghaei; Hamed Abdolali

Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Volume 8, Issue 2, June 2018, Pages 23-38

10.22108/nmrj.2018.109633.1610

zohreh dehdashti Shahrokh; hamid reza faraj shoushtari poor

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions

Volume 6, Issue 4, February 2017, Pages 25-36

10.22108/nmrj.2017.21266

farnaz badiei; Abdolhamid Ebrahimi; Hosein Didekhani

Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application

Volume 12, Issue 1, June 2022, Pages 25-42

10.22108/nmrj.2022.130413.2537

Seyyed Abed Hosseini; Mahboobeh Houshmand

Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk

Volume 14, Issue 3, September 2024, Pages 25-52

10.22108/nmrj.2024.142269.3081

Adeleh Dehghani ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Volume 15, Issue 1, June 2025, Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

A Model of Performance- Behavioral Consequences of Sales Force Listening Skill

Volume 8, Issue 4, April 2019, Pages 27-44

10.22108/nmrj.2018.108962.1565

farajallah rahimi; abdulhadi darziyanazizi; arezou ghanavatpour

The Presence of Neuromarketing Scientific Publications in Social Media: An Altmetric Study

Volume 11, Issue 1, April 2021, Pages 27-44

10.22108/nmrj.2021.125291.2250

ali bonyadi naeini; zohreh moghiseh

Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators

Volume 11, Issue 2, July 2021, Pages 27-44

10.22108/nmrj.2021.124898.2232

alireza amini; Maryam Nekooeezadeh

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors

Volume 14, Issue 2, April 2024, Pages 27-54

10.22108/nmrj.2024.140899.3037

Mojtaba Farokhi; Zeynab Amiri; Pouya Emadi

Meta-Synthesis of Service Recovery Studies with a Cultural Approach

Volume 15, Issue 3, September 2025, Pages 27-48

10.22108/nmrj.2025.145140.3186

Shahriar Azizi; Shahram Ferdosi

E-money Laundering Prevention

Volume 4, Special Issue, April 2014, Pages 29-38

Ghorban Daniali

Studying the effect of customer relationship management on the quality dimensions of relationship, from the perspective of the Iran insurance industry customers

Volume 5, Special Issue, December 2015, Pages 29-44

Maryam Saadat Alizadeh; Majid Esmaeilpour; Majid Esmaeilpour

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)

Volume 12, Issue 4, March 2023, Pages 29-50

10.22108/nmrj.2022.133706.2703

Mohsen Nazari; Romina Khan Boluki

An Empirical Study of the Impact of Response Strategies and Reputation of the Company on Consumers' Purchase Intention and Negative Word of Mouth Communication at the Time of Product Failure

Volume 9, Issue 2, September 2019, Pages 31-52

10.22108/nmrj.2019.115822.1639

Mahshid Abdollahi; Mohsen Akbari; Reza Esmaeilpour

Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform

Volume 14, Issue 4, December 2024, Pages 31-64

10.22108/nmrj.2025.143125.3111

Zeinab Bozorgpour; Mohammad Bashokouh Ajirlo; Hossein Rahimi Klour; GHasem Zarei

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)