New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

Volume 1, Issue 3, December 2011, Pages 27-46

Manijeh Gharecheh; Monireh Dabooeian

The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes

Volume 2, Issue 3, December 2012, Pages 35-50

Mohammad Reza Hamidizadeh; Mohammad Reza karimi alavije; Morteza rezaee

The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Volume 4, Issue 1, July 2014, Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Volume 3, Issue 4, March 2014, Pages 181-196

Fateme Nikzad; Saeed Saeeda Ardakani; Mohamad Tabatabaei Nasab

Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company)

Volume 9, Issue 1, May 2019, Pages 15-32

10.22108/nmrj.2019.106038.1378

Khadijeh Mafakheri; Hamidreza Saeidnia

Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎

Volume 9, Issue 4, May 2020, Pages 15-32

10.22108/nmrj.2020.118334.1823

zahra Zarezadeh; Seyed Mohammad Tabataba’i-Nasab‎; Seyed Ali Shafiei

Identify and examine the factors affecting brand loyalty: brand mobile phones Study

Volume 4, Issue 3, May 2014, Pages 17-38

manigeh Bahrainizadeh; Adel PourDehghan

Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework

Volume 7, Issue 2, August 2017, Pages 17-42

10.22108/nmrj.2017.21796

Mehdi Dashti; Ali Sanayei; Hossein Rezai Dowlat Abadi

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV)

Volume 5, Special Issue, December 2015, Pages 19-30

Mohammad Taghi Amini; Mohammad Mehdi Parhizgar; Mehran Rezwani; Saeed Farjam

Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market)

Volume 6, Issue 3, January 2017, Pages 19-36

10.22108/nmrj.2016.21070

Behtash Jamalieh Bastami; Mohammad Reza Hamidizadeh

Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry

Volume 8, Issue 3, January 2019, Pages 19-40

10.22108/nmrj.2017.103396.1212

Mohsen Nazari; Mehdi Samizadeh

Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry

Volume 9, Issue 3, December 2019, Pages 19-42

10.22108/nmrj.2019.115919.1649

Bagher Asgarnezhad Nouri; Somayeh Saebniya; Roghayyeh Mohammadi Soltanabad

Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP)

Volume 3, Special Issue, April 2013, Pages 21-30

Rezai Ahmadali; Rahim Dalali Isfahani; Leila Torki

The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Volume 4, Issue 4, May 2014, Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

Explaining the Compulsive Buying Behavior Based on the Factors of Psychological, Environmental, Materialism and Using Credit Card

Volume 7, Issue 3, November 2018, Pages 21-40

10.22108/nmrj.2017.89184

Mahboobeh Moghadam-Jezeh1; Manijeh Bahrainizad; Soran Rajabi3

Influencing Factors in Attitudes towards Homogeneous Brand Extension the Case of: Shirin Asal Company

Volume 8, Issue 1, May 2018, Pages 21-34

10.22108/nmrj.2018.100221.0

mohammadreza adibpour; shahram ferdosi; asghar moshabaki

The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Volume 14, Issue 1, January 2024, Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

The Effect of Top Management Support on Green Marketing Strategy and Environmental Performance in the Industrial Sector of Iran

Volume 6, Issue 1, June 2016, Pages 23-38

10.22108/nmrj.2016.20652

Manijeh Haghighi Nasab; Hamid Reza Yazdani; fatemeh davarpanah Kiasaraei

Development of a Structural Equation Model for the Impact of Marketing Strategies Alignment on Financial Performance (Case Study: Active Manufacturing Firms in the Industrial Estates of Ahvaz City)

Volume 7, Issue 1, May 2017, Pages 23-40

10.22108/nmrj.2017.21449

Belgheys Bavarsad; majid nili ahmadabadi; Tahereh Beyranvand

Designing a Model for B2B Relationship Marketing in the Parsian Tourism Business Network

Volume 7, Issue 4, February 2018, Pages 23-40

10.22108/nmrj.2017.102899.1171

Mohamad rahim Esfidani; Mohsen Nazari; mohammad aghaei; Hamed Abdolali

Designing a Commercialization Model for Knowledge-based Products Commercialization in Information and Communication Technology industry

Volume 8, Issue 2, June 2018, Pages 23-38

10.22108/nmrj.2018.109633.1610

zohreh dehdashti Shahrokh; hamid reza faraj shoushtari poor

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

Medical Tourism Development in Golestan Province; An Assessment of Identified Solutions

Volume 6, Issue 4, February 2017, Pages 25-36

10.22108/nmrj.2017.21266

farnaz badiei; Abdolhamid Ebrahimi; Hosein Didekhani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)