New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

The influence of consumers' beliefs on their impulse buying in an online environment

Volume 5, Issue 3, January 2016, Pages 21-34

Nazani Amiri; Sayed Mohammad Nopasand Asil; Mohsen Akbari

An Analysis Credit Rating Factors of Steel Distributors from Customer Perspective in Iran\'s Market

Volume 5, Issue 4, March 2016, Pages 21-38

Alireza Bakhshizadeh; Alireza Bakhshizadeh; Asghar Moshabbaki; Fatemeh Eidi

Effect of information technology on value chain of Iranian Exemplary Exporter Manufacturer Companies

Volume 2, Issue 4, March 2013, Pages 22-43

Ali Sanayei; Mohammad ali Feizpour; Mahmood Naderi Beni

Identify and prioritize effective factors on social bundling using Delphi Fuzzy approach

Volume 11, Issue 3, September 2021, Pages 22-1

10.22108/nmrj.2021.127204.2370

Nasim Mousavi; Sayed Najmedin mousavi; Abdollah Saedi; Anis Moayed

Investigating the Impact of Demographic Characteristics on Encouraging Public Donations via SMS Advertising

Volume 1, Issue 1, July 2011, Pages 23-40

Bahram Hassanpour; Somayeh Hajizadeh; MirzaHassan Hossainee

Structured model Consumer-based Brand Equity based on Promotional-mix elements(Case Study: Food Active Industries of Tehran)

Volume 4, Issue 2, September 2014, Pages 23-40

Siran Mehrnia; Mehran Rezvani

Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)

Volume 3, Issue 4, March 2014, Pages 23-40

fariborz rahimnia; mahdi najafi siahroodi

impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran.

Volume 2, Issue 1, June 2012, Pages 25-46

Tahmoures Hassangholipour; Manouchehr Ansari; Akram Elahigol; Hossein Rahmani Youshanloei

Antecedents and Outcomes of Search Engines Loyalty: Designing a model of Iranian Users Loyalty

Volume 3, Issue 2, September 2013, Pages 25-46

Touraj Gholamshahi; Yaser Aseman Doreh; Mojtaba Kafafshan; Alireza Hadadian

Investigating the Application of brand linguistics indices in branding Activities related to brand name and logo

Volume 11, Issue 1, April 2021, Pages 26-1

10.22108/nmrj.2020.123033.2126

Mina Ghaseminejad; Shahnaz Nayebzadeh; Sayyed Hasan Hatami nasab

Interaction of Employee Loyalty and Customer Loyalty in the Service Industry

Volume 1, Issue 3, December 2011, Pages 27-46

Manijeh Gharecheh; Monireh Dabooeian

The examination of relationship personality dimensions & Brand equity and moderating role of Ethical Attributes

Volume 2, Issue 3, December 2012, Pages 35-50

Mohammad Reza Hamidizadeh; Mohammad Reza karimi alavije; Morteza rezaee

The Investigation of Model of Consumers Responses to Brand Equity Based on Marketing Mix Efforts, Corporate Image and Brand Equity Relation (case stady : Butane Campany)

Volume 4, Issue 1, July 2014, Pages 42-21

Farzaneh Ahmadvand; Zohreh Dehdashti; Ahmad Sardari

Analytical comparison of Technology Acceptance Model and theory of reasoned action about mobile advertising acceptance

Volume 3, Issue 4, March 2014, Pages 181-196

Fateme Nikzad; Saeed Saeeda Ardakani; Mohamad Tabatabaei Nasab

Determining the Scope of Product-oriented Service Businesses in Industrial Goods Companies (Case Study: Heavy Equipment Industry - Alpha Company)

Volume 9, Issue 1, May 2019, Pages 15-32

10.22108/nmrj.2019.106038.1378

Khadijeh Mafakheri; Hamidreza Saeidnia

Investigating the Effect of Levels of Advertisement Metacognitive Difficulty on Individuals’ ‎Involvement‏ ‏from Persistence Dimension‎

Volume 9, Issue 4, May 2020, Pages 15-32

10.22108/nmrj.2020.118334.1823

zahra Zarezadeh; Seyed Mohammad Tabataba’i-Nasab‎; Seyed Ali Shafiei

Identify and examine the factors affecting brand loyalty: brand mobile phones Study

Volume 4, Issue 3, May 2014, Pages 17-38

manigeh Bahrainizadeh; Adel PourDehghan

Designing a Model on Factors Affecting Customer Participation in Social Commerce Based on Stimuli-Organism-Response Framework

Volume 7, Issue 2, August 2017, Pages 17-42

10.22108/nmrj.2017.21796

Mehdi Dashti; Ali Sanayei; Hossein Rezai Dowlat Abadi

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Designing Conseptual Model of Value Creation Entrepreneurship (Wave IV)

Volume 5, Special Issue, December 2015, Pages 19-30

Mohammad Taghi Amini; Mohammad Mehdi Parhizgar; Mehran Rezwani; Saeed Farjam

Designing and testing the model of selecting components for segmentation of the international market (case study of international gasoline market)

Volume 6, Issue 3, January 2017, Pages 19-36

10.22108/nmrj.2016.21070

Behtash Jamalieh Bastami; Mohammad Reza Hamidizadeh

Evaluation of Customers’ Perceived Fairness of Dynamic Pricing and Its Effective Factors in Hotel Industry

Volume 8, Issue 3, January 2019, Pages 19-40

10.22108/nmrj.2017.103396.1212

Mohsen Nazari; Mehdi Samizadeh

Determinants Factors and Outcomes of Internet Marketing Capabilities in the Banking Industry

Volume 9, Issue 3, December 2019, Pages 19-42

10.22108/nmrj.2019.115919.1649

Bagher Asgarnezhad Nouri; Somayeh Saebniya; Roghayyeh Mohammadi Soltanabad

Ranking of Financial and Electronic Debts Using Analytic Hierarchy Process (AHP)

Volume 3, Special Issue, April 2013, Pages 21-30

Rezai Ahmadali; Rahim Dalali Isfahani; Leila Torki

The effect of the aspects of word of mouth advertising on studentsâ purchase preference with concentration on adjusting role of modernism of consumer (Case Study: Mobile phone productions of SONY firm)

Volume 4, Issue 4, May 2014, Pages 21-42

asma soltaninezad; hossein khanifar; mohammad haghighi; nima soltaninezad

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)