New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Volume 14, Issue 2, April 2024, Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

Mapping of Social capital in entrepreneurial marketing activities in small business

Volume 2, Issue 3, December 2012, Pages 87-106

MohammadTaghi Toghraei; Mehran Rezvani

The moderator role of selling skills on the relationship between sales orientation-customer orientation and sales force performance of the agencies of Asian Insurance Firm

Volume 3, Issue 2, September 2013, Pages 87-108

Azar kaffashpoor; saeeid mortazavi; mostafa mehrafrooz

Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Volume 4, Issue 1, July 2014, Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie

Investigation of Customer experience research evolution: Using bibliometric analysis and visualization

Volume 11, Issue 3, September 2021, Pages 92-67

10.22108/nmrj.2021.126043.2299

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Hassan Zarei-Matin; Elham Ebrahimi

Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

Volume 2, Issue 1, June 2012, Pages 93-110

Hossein Rezaei; Javad Khazaei pool; JAVAD shabani

Investigating and Categorizing Effective Factors and Components on New Product Development Process (Studying SMEs Managersâ Perspective in Food and Beverage Industries of Fars Province)

Volume 1, Issue 1, July 2011, Pages 101-126

Hassan Hataminasab; Farhang Mohammadi; Reza Taleeifar; Saeed SaeedaArdakani; Farhang Mohammadi

Survey achievement of customer agility based on mass customization strategy

Volume 4, Issue 3, May 2014, Pages 39-54

soheila khoddami; Bahare Osanlou

Evaluating Effectiveness of Internet-Based Advertising in Iranian Carpet Market

Volume 5, Issue 1, June 2015, Pages 43-58

Nasser Yazdani

SMS advertisements\' adoption among Tehran mobile users

Volume 4, Issue 4, May 2014, Pages 47-64

Mina Saadati; Manizheh Haghighinasab; Ayda Khalili; Manizheh Haghighinasab

Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran

Volume 3, Special Issue, April 2013, Pages 51-58

Seyyed Alireza Hashemi; Leila Esmaeili

Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System

Volume 4, Special Issue, April 2014, Pages 55-68

Fateme Nemati; Faria Nassiri-Mofakham; Hadi Shahmoradi

Analysis of mega trends effective on future market of banking industry based on structural/cross impact analysis

Volume 6, Issue 3, January 2017, Pages 57-86

10.22108/nmrj.2016.21073

Habibollah Rashid Ardeh; Saeed Khazaei

Investigating the mediating role of job satisfaction in the effects of internal brand management and career anchors on intention to stay

Volume 6, Issue 4, February 2017, Pages 67-88

10.22108/nmrj.2017.21269

Fariborz Rahimnia; fereshte sadeghi

Customer Behavior Analysis using Web Usage Mining

Volume 8, Issue 2, June 2018, Pages 69-86

10.22108/nmrj.2018.106435.1408

Shahrzad Jalaly; Neda Abdolvand; Saeedeh Rajaee Harandi

Identifying and Ranking the Challenges and Opportunities of Social Media Marketing

Volume 9, Issue 1, May 2019, Pages 69-88

10.22108/nmrj.2019.101773.1093

Atefeh Khaleghi1; Hossein Moeini; , Mona Jami Pour

Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran)

Volume 7, Issue 1, May 2017, Pages 75-92

10.22108/nmrj.2017.21452

leila shahpouri; Naser Yazdani; Mostafa ghazizadeh

Customer Clustering Analysis in Cause-Related Marketing Based on Product Type

Volume 8, Issue 1, May 2018, Pages 75-96

10.22108/nmrj.2018.105503.1351

Mostafa Shaghaee Fallah; seyed hamid khodadad hossaini; Anahita Khorrami Banaraki; Ali Alizadeh Zoarem

An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange)

Volume 7, Issue 3, November 2018, Pages 77-86

10.22108/nmrj.2018.103578.1225

AliAkbar Chaharmahali

The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile

Volume 7, Issue 4, February 2018, Pages 77-94

10.22108/nmrj.2017.104888.1304

seyed morteza ghayour baghbani; morteza rojui; ahmad karim poor

Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex

Volume 9, Issue 4, May 2020, Pages 77-96

10.22108/nmrj.2020.119585.1913

Ali Abbaszadeh; Nasser Yazdani

The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

An Assessment Model of Local marketing in Mellat Bank Branches

Volume 7, Issue 2, August 2017, Pages 79-92

10.22108/nmrj.2017.21799

Masoud Keymasi; Narges Saremi

A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers)

Volume 8, Issue 3, January 2019, Pages 79-98

10.22108/nmrj.2019.102195.1125

Mozhgan Mirzaee; mostafa ghazizadeh; mohammad saleh torkestani

The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎

Volume 9, Issue 3, December 2019, Pages 79-100

10.22108/nmrj.2019.117478.1779

yazdan shirmohammadi; hamid zargham broujeni; masomeh javani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)