Number of Articles: 648
Analyzing the Impact of Consumers’ Response to Brand Marketing by Developing the Celebrity Endorser Model

Volume 11, Issue 1, April 2021, Pages 63-86

10.22108/nmrj.2021.125509.2261

Arash Naghash; Hossein Rezaei Dolatabadi; Seyed Fathollah Amiri Aghdaei

Elucidating the impact of the structural-organizational intelligence on competitive advantage: the adjustment role of competitive intelligence

Volume 5, Special Issue, December 2015, Pages 65-82

Hossein Balouchi; AbbasAli Rastegar; Hossein Farsizadeh; ahdi Dehghani; ahdi Dehghani; AbbasAli Rastegar

The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

Identify factors affecting people's attitudes to advertising (Case study: Persian Gulf University, Bushehr)

Volume 5, Issue 3, January 2016, Pages 69-86

Zohre Khosravilaghab; hamid shahbandarzadeh

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

Presenting a Model of Nostalgic Branding Drivers

Volume 13, Issue 4, March 2023, Pages 69-96

10.22108/nmrj.2024.139524.2981

Hamed Arab Ahmadi; Younos Vakil Alroaia

Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company

Volume 5, Issue 2, September 2015, Pages 73-86

hadi teimouri; ali shaemi; shiva hamidipour; azarnoosh ansari

Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

Life insurance market segmentation by customers lifestyle by using the pattern of (AIO)

Volume 6, Issue 2, September 2016, Pages 74-55

10.22108/nmrj.2016.20666

Maisam Shirkhodaie; Soheil Nejat; Amir Akbari

Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)

Volume 3, Issue 3, January 2014, Pages 75-94

hossein reisi; hamed daneshkhahi; Ahmad Sardari; Mostafa Ghazizadeh

A study of the effective factors on users’ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust

Volume 3, Issue 4, March 2014, Pages 77-92

Yaghoub Hosseini; Shahrbanoo Yadollahi; Zohre Khosravilaghab

Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites

Volume 1, Issue 2, September 2011, Pages 79-92

Mohammad Reza Hamidizadeh; Abbasali Hajkarimi; mohammad javad naeiji

Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements

Volume 1, Issue 3, December 2011, Pages 79-98

Azar Kaffashpur; Fariborz Rahimnia; Tahere Nabizadeh

New Marketing Research Journal

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