New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Documentation of Customer Management Processes: Regards for MSCs Performance

Volume 4, Issue 1, July 2014, Pages 58-43

Mohammad Saadatmand; Shamsalsadat Zahedi; Hassan Khalili; hossein tarzami

A Robust Optimization Approach to Optimal Allocation of Marketing Budgets in Maximizing the CE

Volume 5, Issue 1, June 2015, Pages 21-42

Amir Albadvi; eisa nakhaei kamalabadi; Fatemeh eshtiaghy

Prioritization governmental insurance company according to BSC procedure by AHP group technique

Volume 4, Issue 3, May 2014, Pages 25-36

Amene Kiarazm

Investigating the impact of marketing intelligence on competitive advantage in SMEs

Volume 4, Issue 4, May 2014, Pages 25-46

Elham Zafarianpour; Mohammad Faryabi; Mohammad Faryabi

E-recruitment in Iran

Volume 3, Special Issue, April 2013, Pages 31-38

Zahra Afshar; Zahra Afshar; Marjan Fayyazi; Marjan Fayyazi

The Effect of Users' Interaction in Social Media on Purchasing By Brand Attitude and Subjective Norms

Volume 9, Issue 1, May 2019, Pages 33-52

10.22108/nmrj.2019.106908.1423

fariborz rahimnia; yousef ramezani; Sahar Zargaran

Developing a Model of Policyholder's Surrender Behavior‏:‏‎ A Study Based on the Grounded Theory

Volume 9, Issue 4, May 2020, Pages 33-54

10.22108/nmrj.2020.119121.1873

Hosseinali Bakhtiar Nasrabadi; Tahmoures Hassangholi pour; Seyed Abolghasem Mira; AbouAli Vedadhir

Conceptualizing Brand Schizophrenia and Identifying its Antecedents by Grounded Theory

Volume 8, Issue 1, May 2018, Pages 35-56

10.22108/nmrj.2018.102820.1169

Hamid Tahmasebifard; Bahram Kheiri

Conceptual model of Entrepreneurial marketing mix in creative art based businesses

Volume 6, Issue 3, January 2017, Pages 37-52

10.22108/nmrj.2016.21071

Mohammad-Hassan Mobaraki; Mehran Rezvani; Jahangir Yadollahi Farsi; Mohammad-Taghi Toghraiee

Conceptualization of the City Branding Model in Iran

Volume 6, Issue 4, February 2017, Pages 37-52

10.22108/nmrj.2017.21267

Yousef Mohammadi far; Ahmad Rousta; Mohammad reza Hamidizadeh; Manizheh Gharacheh

Using Internal Auditing in E-Banks and E-Credit Financial Institutes

Volume 4, Special Issue, April 2014, Pages 39-44

Shadi Shams Majd; Mohammad Ebrahim Pourzarandi

Clustering Customers Loyalty in the Mellat Bank Customers' Club, Based on Demographic Information Using Data Mining Method

Volume 6, Issue 1, June 2016, Pages 39-58

10.22108/nmrj.2016.20653

Masoud Keimasi; Mohammadrahim Esfidani; Amirbahman Esmailiyan

Cognitive understanding of mobile games satisfaction elements (Using the Ladder Interview Technique in the Repertory Grid Methodology)

Volume 8, Issue 2, June 2018, Pages 39-54

10.22108/nmrj.2018.109532.1606

Kobra Bakhshizadeh borj; khadijeh abdollahi

Studying the Influence of Citizen Behavior Influence from Internal Brand Management and Marketing

Volume 7, Issue 1, May 2017, Pages 41-58

10.22108/nmrj.2017.21450

Amir Ghafourian Shagerdi; Saeed Aibaghi Esfahani; Omid Behboodi

The Environmental Influences of Cosmetic Stores on Behavior of Women's Clothing Buyers

Volume 7, Issue 3, November 2018, Pages 41-54

10.22108/nmrj.2017.89393.0

reza shafeai; nasim narimani

Identifying and Prioritizing Social Medias Functions in Small and Medium Enterprises from the Perspective of Iranian Experts

Volume 7, Issue 4, February 2018, Pages 41-56

10.22108/nmrj.2017.106583.1418

maryam akhavan kharazian; HADI SHARIFI

Impact of Brand Nostalgia and Brand Heritage on the Formation of Purchase Intention (Case Study: Nokia Mobile Phone)

Volume 8, Issue 3, January 2019, Pages 41-58

10.22108/nmrj.2018.105487.1340

Asadollah Kordnaeij; Soheil Nejat; mahbubeh shahi

A Phenomenological Approach to Strengthening of Brand Attachment Strategy in Product Categories

Volume 7, Issue 2, August 2017, Pages 43-62

10.22108/nmrj.2017.21797

mitra shabani nashtaee; kambiz Heidarzadeh hanzaei; yazdan mansourian

Competitive Intelligence based on Social Network Content and the Factors Affecting its Process

Volume 9, Issue 3, December 2019, Pages 43-60

Mohammad Reza Taghva; Amirhasan Naseri; Kamran Feizi; Iman Raeesi Vanani

Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence

Volume 12, Issue 1, June 2022, Pages 43-68

10.22108/nmrj.2021.129835.2511

Amir Hoshang Nazarpouri; Zohre Mohamadyari; Nisa Biranvand

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

Investigation of customer perception of waiting time on the phone insurance system

Volume 5, Special Issue, December 2015, Pages 45-64

Azadeh Hatami; Ali Sanayei; Saeed Rouhani; Ali Sanayei; Mohammad Saleh Torkestani

Investigating the Impact of Social Media Marketing Activities as Growth Hacking Strategy on Behavioral intention and Oral Promotion of Customers

Volume 8, Issue 4, April 2019, Pages 45-68

10.22108/nmrj.2018.105418.1335

Davod Feiz; Atefeh Shaabani

Iranian Products Brand Hate: Testing an Indigenous Conceptual Pattern of Causes and Consequences of Brand Hate

Volume 11, Issue 1, April 2021, Pages 45-62

10.22108/nmrj.2021.123210.2134

Faraz Sadegh vaziri; Elham Ebrahimi; ali shoja

Explanation Model of Tourism Competitiveness in Iran Touristic Cities

Volume 11, Issue 2, July 2021, Pages 45-68

10.22108/nmrj.2021.126677.2339

Hamed Khanzadeh; Farajollah Rahnavard; Naser Bamdad; Seyed Mojtaba Mahmoudzadeh

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)