Number of Articles: 708
Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform

Volume 14, Issue 4, December 2024, Pages 31-64

10.22108/nmrj.2025.143125.3111

Zeinab Bozorgpour; Mohammad Bashokouh Ajirlo; Hossein Rahimi Klour; GHasem Zarei

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry)

Volume 16, Issue 2, April 2026, Pages 31-66

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; Mahmood Yahyazadehfar

The Impact of Boycott Intention on Purchase Decision through Consumer Decision Making Style

Volume 5, Issue 3, January 2016, Pages 35-54

Mohammadreza Khoshneshin Langroudi; Habibolah Taherpour Kalantari; Mohammadreza Hamidizadeh

Examining Viral Ad’s Attributes and the Cause of its Spread on the Internet

Volume 3, Issue 1, August 2013, Pages 37-48

Mehrdad Madhoushi; Maysam Shirkhodaei; Saeed Rezaei; Ayoub Ramezani

Prioritize the Factors in the Evaluation of Exporter Based on strategic flexibility by Using FANP

Volume 5, Issue 2, September 2015, Pages 37-52

nassim seydahmadi; maysam shirkhodaie; mohammadreza tabibi

The effect of customer-base reputation on brand equity

Volume 5, Issue 4, March 2016, Pages 39-52

Bahman Hajipour; Behnaz Roustaian; Manizghe Gharache; Shahriyar Azizi

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Using Marketing Capability Maturity Model to Measure Marketing Processes at Iran Transfo Corporation

Volume 1, Issue 2, September 2011, Pages 41-60

Seyyed Mojtaba Akhavan Hejazi; Arman Ahmadizad; Amirhossein Sabourtinat

The effect of brand value on corporate revenue and corporate value

Volume 4, Issue 2, September 2014, Pages 41-54

Abdollah Khani; Khadijeh Ebrahimi

Investigation of Green Marketing Tools' Effect on Consumers' Behavior among Members of Social Networks in Iran

Volume 3, Issue 4, March 2014, Pages 41-58

Mirahmad Amirshahi; Hamid Reza Yazdani; Elahe Aulipour

Effects of marketing tactics relationship on customer loyalty from the perspective of Irancell customers

Volume 2, Issue 4, March 2013, Pages 44-62

Mohammad Haghighi; Hassan Hossainee; Hamed Asgaryeh Ahari; Abolfazl Arian; Ali Darikndeh

Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran

Volume 11, Issue 3, September 2021, Pages 44-23

10.22108/nmrj.2021.127796.2412

Mohsen Garmsiri; Ali Kangarani Farahani; Ghanbar Amirnejad

Designing and Describing the Model of Competitive Advantage based on Organizational Intelligence in Knowledge-Based Organizations

Volume 2, Issue 1, June 2012, Pages 47-72

Gholamali Tabarsa; Ali Rezaeian; AmirHoushang Nazarpouri

Strategic Orientation and Order of Market Entry of Food Firms

Volume 1, Issue 3, December 2011, Pages 47-62

Rasoul Ghollamzadeh; Mahdi Ghanavati

Analysis of factors influencing customer value proposition in clothing industry (case study: Pol Clothing)

Volume 3, Issue 2, September 2013, Pages 47-68

maryam jalaly; meysam shafiee Roodposhti

New Marketing Research Journal

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