New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Identifying and Ranking the Challenges and Opportunities of Social Media Marketing

Volume 9, Issue 1, May 2019, Pages 69-88

10.22108/nmrj.2019.101773.1093

Atefeh Khaleghi1; Hossein Moeini; , Mona Jami Pour

Identifying the Relationship between Sociability Features of Sellers, Store Interior and Impulse Buying Behavior of Customers (Case Study: Shahrvand Chain Stores in Tehran)

Volume 7, Issue 1, May 2017, Pages 75-92

10.22108/nmrj.2017.21452

leila shahpouri; Naser Yazdani; Mostafa ghazizadeh

Customer Clustering Analysis in Cause-Related Marketing Based on Product Type

Volume 8, Issue 1, May 2018, Pages 75-96

10.22108/nmrj.2018.105503.1351

Mostafa Shaghaee Fallah; seyed hamid khodadad hossaini; Anahita Khorrami Banaraki; Ali Alizadeh Zoarem

An Application of the Diffusion of Innovation Theory in Financial Services Marketing (Case Study: The Stock Exchange)

Volume 7, Issue 3, November 2018, Pages 77-86

10.22108/nmrj.2018.103578.1225

AliAkbar Chaharmahali

The Effect of Brand Anthropomorphism on Customers Loyalty with the Mediating Role of Brand Personality, Case study: Users of Domestic Automobile

Volume 7, Issue 4, February 2018, Pages 77-94

10.22108/nmrj.2017.104888.1304

seyed morteza ghayour baghbani; morteza rojui; ahmad karim poor

Identifying and Prioritizing Online Advertising Methods for Commercial Complexes Case Study of Arg Tehran Commercial Complex

Volume 9, Issue 4, May 2020, Pages 77-96

10.22108/nmrj.2020.119585.1913

Ali Abbaszadeh; Nasser Yazdani

The Impact of Social Responsibility and Corporate Image on Brand Equity

Volume 6, Issue 1, June 2016, Pages 79-94

10.22108/nmrj.2016.20655

Majid Esmaeilpour; Sahebeh Barjoei

An Assessment Model of Local marketing in Mellat Bank Branches

Volume 7, Issue 2, August 2017, Pages 79-92

10.22108/nmrj.2017.21799

Masoud Keymasi; Narges Saremi

A Comparative Comparison of Brand Strength of Car Companies According to the Customer’s Dominant Logic, Through Brand Relationship Mapping (Case Study: Iranian, Chinese and Korean Carmakers)

Volume 8, Issue 3, January 2019, Pages 79-98

10.22108/nmrj.2019.102195.1125

Mozhgan Mirzaee; mostafa ghazizadeh; mohammad saleh torkestani

The Effect of Social Interaction, Appearance, and Credit Value of Tourism Brands in Cyberspace and its Impact ‎on the Choice of European Tourists Destinations (Case Study: Tehran Travel Agencies)‎

Volume 9, Issue 3, December 2019, Pages 79-100

10.22108/nmrj.2019.117478.1779

yazdan shirmohammadi; hamid zargham broujeni; masomeh javani

Segmentation of Shopping Centers Visitors based on their Activities through Factor Analysis and Cluster Analysis

Volume 3, Issue 1, August 2013, Pages 81-96

Mansor Momeni; Reza Soleymani-damaneh; Nima Yahyapor-jalali

Identifiying components of electronic insurance development in iran: a mixed approach

Volume 5, Special Issue, December 2015, Pages 83-94

Mehri Shahriari; Gholamhossein Golarzi

Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Volume 13, Issue 2, September 2023, Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

Investigating Brand Social Identity Perspective and Its Influence on Brand Loyalty Development The Case of Kaleh Dairy Company

Volume 2, Issue 2, September 2012, Pages 87-106

Zohre shahrokh dehdashti; Mehdi Jafarzadeh kenari; Alireza Bahkshizadeh

Understanding the content of the psychological contract types in the context of relationship marketing and determining their dominance

Volume 5, Issue 2, September 2015, Pages 87-108

mohammad lagzian; azar KafashPoor; Alireza rajabipoor meybodi; Saeid Mortazavi

Investigating the Effect of Environmental Factors on the Success of Academic Reproductive Companies (Case Study: the Companies of Isfahan Science & Technology Town)

Volume 5, Issue 3, January 2016, Pages 87-102

Soheila Aarabi; Ali Kazemi; Ali Safari; Ali Safari; Ali Kazemi

Conceptualization of Brand Image by Psychological Life Space Theory in Iranian Retail Banking

Volume 11, Issue 1, April 2021, Pages 87-110

10.22108/nmrj.2021.124867.2226

Sayad Mohammad Sadegh Eshaghi Daravi; Bahram Ranjbarian; Azarnoush Ansari

Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses

Volume 13, Issue 1, June 2023, Pages 89-114

10.22108/nmrj.2023.136013.2816

Hanieh Nabati Pour ‎; Saba Sareminia‎

Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Volume 13, Issue 3, December 2023, Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie

Factors Affecting Consumers\' Behavior in the face of Advertising Mail

Volume 6, Issue 0, May 2016, Pages 91-112

10.22108/nmrj.2016.17838

Mohsen Mpradi; Bahram Kheyri; Maryam Khajavi; Bahram Kheyri

Systematic review of meta-synthesis technique based brand equity: Analysis of constituents and its consequences from a combined perspective (financial-customer)

Volume 11, Issue 2, July 2021, Pages 91-112

10.22108/nmrj.2021.125110.2245

Zeinat Ghomi Aveili; mohammad javad Taghipourian; Mehdi Maranjori; Maryam Rahmati

D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry

Volume 12, Issue 4, March 2023, Pages 91-112

10.22108/nmrj.2023.135031.2756

Atosa Sahafzadeh; Mohammad Haghighi

Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad

Volume 6, Issue 2, September 2016, Pages 92-75

10.22108/nmrj.2016.20667

Alireza Hadadian; Ali Kazemi; Shirin Feiz Mohammadi

Analyzing the Influence of Customers’ Perception of Marketing Mix on Brand Equity: The Case of Razavi Nutritive Products

Volume 1, Issue 2, September 2011, Pages 93-104

Habibollah Doaei; Mostafa Kazemi; Mansorah Hosani

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)