Number of Articles: 707
Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites

Volume 1, Issue 2, September 2011, Pages 79-92

Mohammad Reza Hamidizadeh; Abbasali Hajkarimi; mohammad javad naeiji

Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements

Volume 1, Issue 3, December 2011, Pages 79-98

Azar Kaffashpur; Fariborz Rahimnia; Tahere Nabizadeh

Mapping of Social capital in entrepreneurial marketing activities in small business

Volume 2, Issue 3, December 2012, Pages 87-106

MohammadTaghi Toghraei; Mehran Rezvani

Halal foods: Examining the Factors affecting the consumers intention to purchase in Europe

Volume 4, Issue 1, July 2014, Pages 92-73

Amir hosein Nouripour; meisam shirkhodaie

Investigation of Customer experience research evolution: Using bibliometric analysis and visualization

Volume 11, Issue 3, September 2021, Pages 92-67

10.22108/nmrj.2021.126043.2299

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Hassan Zarei-Matin; Elham Ebrahimi

Investigating Intention to e-shopping Based on Expansion of Technology Acceptance Model

Volume 2, Issue 1, June 2012, Pages 93-110

Hossein Rezaei; Javad Khazaei pool; JAVAD shabani

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

Evaluating the Effectiveness of Social Marketing Campaigns in Sustainable Tourism: A Machine Learning-Based Approach

Volume 15, Issue 4, December 2025, Pages 99-124

10.22108/nmrj.2025.146347.3228

Habib Ebrahim Pour; Vali Nemati; Sina Ardabili; Mir Hamid Seyed Mousavi

Survey achievement of customer agility based on mass customization strategy

Volume 4, Issue 3, May 2014, Pages 39-54

soheila khoddami; Bahare Osanlou

SMS advertisements\' adoption among Tehran mobile users

Volume 4, Issue 4, May 2014, Pages 47-64

Mina Saadati; Manizheh Haghighinasab; Ayda Khalili; Manizheh Haghighinasab

Toward the Design of Rural Intelligent Public Transportation System Rural Public Transportation of Iran

Volume 3, Special Issue, April 2013, Pages 51-58

Seyyed Alireza Hashemi; Leila Esmaeili

Cross-Cultural Time Sensitivity in a Bilateral E-Negotiation System

Volume 4, Special Issue, April 2014, Pages 55-68

Fateme Nemati; Faria Nassiri-Mofakham; Hadi Shahmoradi

Customer Behavior Analysis using Web Usage Mining

Volume 8, Issue 2, June 2018, Pages 69-86

10.22108/nmrj.2018.106435.1408

Shahrzad Jalaly; Neda Abdolvand; Saeedeh Rajaee Harandi

New Marketing Research Journal

Journal Archive