New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Selecting appropriate Internet advertising type in air transport services, Using a practical mode, Case Study: Iran Air Airlines (Homa)

Volume 2, Issue 3, December 2012, Pages 69-86

Hamid Zargham Borojeni; Anna Alaei

The Effect of Music on Store Shopping: Mediating Role of the Time Spent of Customer in Store

Volume 3, Issue 2, September 2013, Pages 69-86

seyyed hamid khodadad

Effect of Greenwashing on the Purchase Intentions of Generation Z: The Role of Brand Image, Skepticism, and Brand Pessimism

Volume 16, Issue 1, January 2026, Pages 69-94

10.22108/nmrj.2026.144862.3174

Kobra Bakhshizadeh Borj; Mohammadreza Darvishinia; Roghayeh Salehian fard

Investigating the effect of Individual Characteristics on Marketing Intelligence in Organization (Case Study: Tehran Scientific Centers and Manufacturing Companies)

Volume 1, Issue 1, July 2011, Pages 71-100

Alireza Jalali Kaldeh; MohammadRahim Faryabi; MohammadRahim Faryabi; Fatemeh Nikbakht

ÙEffect of Market Structure on Intra Industry Trade in Iran and its Main Trading Partners

Volume 4, Issue 1, July 2014, Pages 72-59

komail tayyebi; aminolah Ùghaedan; ahmad googerdchian

Studying the Mediator Role of Customer Based Brand Equity in Successful Customer Relationship and Brand Image of Five Star Hotels in Mashhad

Volume 2, Issue 1, June 2012, Pages 73-92

Fariborz Rahimnia; Zahra Fatemi

Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping

Volume 15, Issue 2, April 2025, Pages 73-96

10.22108/nmrj.2025.144906.3176

Hooshmand Bagheri Garbollagh; Mehdi Khodavirdilu

Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust

Volume 15, Issue 4, December 2025, Pages 73-98

10.22108/nmrj.2025.146572.3237

Milad Hooshmand Chaijani

The effect of market orientation and international business relationship on export performance(Case study of the handicraft industry in Tehran)

Volume 3, Issue 4, March 2014, Pages 76-59

maasume akbarinejad; manije gharache; m.reza karimi alavije

Factors affecting the image inferred from tourism destinations of Islamic Republic of Iran in the international arena

Volume 5, Special Issue, December 2015, Pages 31-44

Ozhan Karimi; Mohammad Mahmoudi Maymand; Mohammad Mahmoudi Maymand; Hasan Darvish; Mehdi Nassaji Kamrani

Identify and prioritize effective business process re-engineering factors on organizational agility: case study of Ports & Maritime Organization

Volume 4, Issue 3, May 2014, Pages 37-60

Mohammad Mahmoodi

Predicting E-banking Tendency from Personality & Demographic Characteristics

Volume 3, Special Issue, April 2013, Pages 39-50

Hossein Samavatyan; Sima Janatian

Effect of Selling Skills on Bank Teller Sales Performance

Volume 4, Issue 4, May 2014, Pages 43-56

vida khorasani; shahriar azizi

Evaluation of E-Trust Building Structures Interact With Transportation

Volume 4, Special Issue, April 2014, Pages 45-54

Seyed Jamal Ghoreishi; Naser Pour Moallem; Salehe Birzhandi

DESIGNING A DEVELOPED MODEL FOR EFFECTIVNESS OF E-CULTURE FACTOR IN MARKET REGULATION AND PRICING GOODS AND SERVICES

Volume 6, Issue 3, January 2017, Pages 53-66

10.22108/nmrj.2016.21207

shirin osouli ghareh aghaji; Ali Sanayei; Mohammadreza Saeedabadi

Examining a structural model of consumer animosity impact on boycotting pilgrimage and recreation trips to Saudi Arabia and the United Arab Emirates in Tehran

Volume 6, Issue 4, February 2017, Pages 53-66

10.22108/nmrj.2017.21268

Mahmood Hassanzadeh; Asghar Moshabbaki Esfahani

marketing in library

Volume 9, Issue 1, May 2019, Pages 53-68

10.22108/nmrj.2019.89486.0

mozaffar cheshmeh sohrabi; mitra pashotanizadeh; Zaynab Oroji

The Influence of Relationship Marketing on Customer Relationship Performance in Using New Electronic Banking Services

Volume 7, Issue 3, November 2018, Pages 55-76

10.22108/nmrj.2017.89371

ATA OLLAH HARANDI; zahra fatemi; zahra abdi

Compilation of Credit Risk Strategy based on SWOT Model at Bank Melli of Iran

Volume 8, Issue 2, June 2018, Pages 55-68

10.22108/nmrj.2018.106242.1401

Mohammadreza Hosseinzadeh; Abbas Khodadadi

Investigating the Effect of Social Dependency on Customer Trust in Social Networks

Volume 9, Issue 4, May 2020, Pages 55-76

10.22108/nmrj.2020.119353.1890

Nasser Safaie; Homa Atefyekta

The Impact of Corporate Social Responsibility on Brand Loyalty through Brand Credibility (Case Study: Saderat Bank of Iran, Bushehr City)

Volume 7, Issue 4, February 2018, Pages 57-76

10.22108/nmrj.2018.106183.1392

majid esmaeilpour; Amrollah Sayadi; Marziye Delvari; Solmaz Mousavi

Understanding Foregroung Factors in creating Dry Ports in Iran by Hybrid approach of GRA, MCDM and Interval-Valued Triangular Fuzzy Numbers

Volume 8, Issue 1, May 2018, Pages 57-74

10.22108/nmrj.2018.103335.1202

sayyed hassan hatami nasab; hamed zare

Measuring the Effect of Consumer Perception of Product Packaging Usability on Impulse Buying Decision Considering the Low Level of Consumer Mental Involvement as the Mediating Variable

Volume 6, Issue 1, June 2016, Pages 59-78

10.22108/nmrj.2016.20654

Manizheh Bahrainizadeh; Azadeh Rajabi

The effect of technology commercialization competence on competitive advantage: The moderating role of market orientation

Volume 7, Issue 1, May 2017, Pages 59-74

10.22108/nmrj.2017.21451

Nader Seyyedamiri; Morteza Hendijani Fard

Investigating and Analyzing the Development Green Product in the Tile Industry in Yazd Province

Volume 8, Issue 3, January 2019, Pages 59-78

10.22108/nmrj.2019.102714.1226

davood andalib; ali akbar moghtaderi

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)