Number of Articles: 688
Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Growth and Success of Dynamic Internet Businesses

Volume 11, Issue 4, March 2022, Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

Strategic use of social media in new product development in Iraqi B2B companies with the mediating role of absorptive capacity

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22108/nmrj.2026.146708.3242

bahman Khodapanah; Ghasem Zarei; zeynab mowlaei; Ameer Hashim

Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Articles in Press, Accepted Manuscript, Available Online from 22 April 2026

10.22108/nmrj.2026.145893.3215

zahra solgi; amin hasanvand

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; aboalhassan hosseini; Mohsen Alizadeh Sani; Meysam shirkhodaei

New Marketing Research Journal

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