Number of Articles: 696
Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

Presenting a Model of the Success Factors of Cause-Related Marketing in Iran

Volume 11, Issue 4, March 2022, Pages 177-190

10.22108/nmrj.2021.129648.2501

Hossein Karimi; Milad Bakhsham; Mohammad Rasol Almasifard; Mohsen Yarahmadi

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Growth and Success of Dynamic Internet Businesses

Volume 11, Issue 4, March 2022, Pages 191-210

10.22108/nmrj.2021.127819.2417

Ali Morovati Sharifabadi; Sajedeh Dehghan Menshadi

Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; aboalhassan hosseini; Mohsen Alizadeh Sani; Meysam shirkhodaei

The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry

Articles in Press, Accepted Manuscript, Available Online from 19 May 2026

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22108/nmrj.2026.147551.3274

Naser Yazdani; Marjan Asgari; Maryam Zaeimi

Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

10.22108/nmrj.2026.146874.3280

zohreh dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 08 June 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

Predicting Customer Satisfaction in Online B2B wholesaler : An Ensemble with Genetic Algorithm Tuning and SHAP Explainability

Articles in Press, Accepted Manuscript, Available Online from 14 June 2026

10.22108/nmrj.2026.144327.3159

Amir Hosein Esmaielpour; Mariam Ameli; Ehsan Golchin

New Marketing Research Journal

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