New Marketing Research Journal

Articles in Press: ALL Accepted Manuscript Corrected Proof

Designing a DEA Model for Evaluating Performance for Hierarchal Decision Making Units with Weighting Attribute in Hypermarket Departments

Volume 8, Issue 4, April 2019, Pages 69-94

10.22108/nmrj.2019.106095.1387

Razieh Mirnejad; alireza pooya; Naser Motahari Farimani

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach

Volume 12, Issue 1, June 2022, Pages 69-88

10.22108/nmrj.2021.130039.2519

Manijeh Bahrainizad; Marjan Asar; Majid Esmailpour

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

Presenting a Model of Nostalgic Branding Drivers

Volume 13, Issue 4, March 2023, Pages 69-96

10.22108/nmrj.2024.139524.2981

Hamed Arab Ahmadi; Younos Vakil Alroaia

Studying the Relationship Between Entrepreneurial Marketing Mix and Organizational Learning in Isfahan Gas Company

Volume 5, Issue 2, September 2015, Pages 73-86

hadi teimouri; ali shaemi; shiva hamidipour; azarnoosh ansari

Proposing and Testing the Model of Aligning the Marketing Information Security Policy with Strategic Information Systems Plan (Case Study: Ferdowsi University of Mashhad)

Volume 5, Issue 4, March 2016, Pages 73-98

Olfat Ganji Bidmeshk; Seyed Amin Hosseini Seno

Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method

Volume 13, Issue 3, December 2023, Pages 73-88

10.22108/nmrj.2023.138276.2925

Rezvan Mennati; Hojjat Vahdati; Sayed Najmedin Mousavi

Life insurance market segmentation by customers lifestyle by using the pattern of (AIO)

Volume 6, Issue 2, September 2016, Pages 74-55

10.22108/nmrj.2016.20666

Maisam Shirkhodaie; Soheil Nejat; Amir Akbari

Identify the relationship between CSR and customer loyalty(Case Study: Bank Mellat)

Volume 3, Issue 3, January 2014, Pages 75-94

hossein reisi; hamed daneshkhahi; Ahmad Sardari; Mostafa Ghazizadeh

An Investigation of the Impact of Marketing Mix Elements on Consumer Behaviour through the Role of Brand Equity

Volume 6, Issue 0, May 2016, Pages 75-90

10.22108/nmrj.2016.17837

Hamidreza Saeedniya; Hamidreza Saeedniya; Mojtaba Fakhari

Designing a Pattern which Describes Factors influencing Success of E-Insurance in Iranâs Insurance industry: An Integrated View to Technology Acceptance by Policy Holders and Insurersâ E-Readiness

Volume 4, Issue 2, September 2014, Pages 77-94

mohammad saleh torkestani

A study of the effective factors on usersâ loyalty towards email services: Investigating e-quality, e-satisfaction, and e-trust

Volume 3, Issue 4, March 2014, Pages 77-92

Yaghoub Hosseini; Shahrbanoo Yadollahi; Zohre Khosravilaghab

Presentation and Validation of Strategic Marketing Model in Major Steel Companies

Volume 9, Issue 2, September 2019, Pages 77-108

10.22108/nmrj.2019.109819.1628

ali shafiei; vahidreza mirabi

The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement

Volume 14, Issue 3, September 2024, Pages 77-96

10.22108/nmrj.2025.142806.3101

Ali Monem sakar; Seyed Mohammad Kashef; Mohsen Behnam

Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers)

Volume 15, Issue 3, September 2025, Pages 77-104

10.22108/nmrj.2025.145879.3212

Raheleh Jalalniya; Mohsen Akbari

Designing and Explaining the Model of Persistent Customer Loyalty in e-Commerce: A Study in the e-Retailer’s Web Sites

Volume 1, Issue 2, September 2011, Pages 79-92

Mohammad Reza Hamidizadeh; Abbasali Hajkarimi; mohammad javad naeiji

Investigating the Influence of Perceived Value on Users' Attitudes toward Internet Advertisements

Volume 1, Issue 3, December 2011, Pages 79-98

Azar Kaffashpur; Fariborz Rahimnia; Tahere Nabizadeh

Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points

Volume 14, Issue 1, January 2024, Pages 79-102

10.22108/nmrj.2024.140171.3007

Mohammad Ali Siahsarani Kojouri

Study the Effect of Managers Attitudes on Marketing Strategies and their Related to the Marketing Performance Metrics in Industrial Companies

Volume 2, Issue 4, March 2013, Pages 82-104

Reza Shafei

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Volume 14, Issue 2, April 2024, Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

Mapping of Social capital in entrepreneurial marketing activities in small business

Volume 2, Issue 3, December 2012, Pages 87-106

MohammadTaghi Toghraei; Mehran Rezvani

The moderator role of selling skills on the relationship between sales orientation-customer orientation and sales force performance of the agencies of Asian Insurance Firm

Volume 3, Issue 2, September 2013, Pages 87-108

Azar kaffashpoor; saeeid mortazavi; mostafa mehrafrooz

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Volume 15, Issue 1, June 2025, Pages 87-120

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; Saba Amiri; Yousef Mohamadifar

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)