Volume & Issue: Articles in Press
Number of Articles: 11

Original Article

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Corrected Proof, Available Online from 13 July 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; Aboalhassan Hosseini; Mohsen Alizadeh Sani; Meysam Shirkhodaei

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry

Articles in Press, Accepted Manuscript, Available Online from 19 May 2026

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22108/nmrj.2026.147551.3274

Naser Yazdani; Marjan Asgari; Maryam Zaeimi

Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

10.22108/nmrj.2026.146874.3280

zohreh dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 08 June 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

Effects of tDCS and Packaging Transparency on Decision-Making Time and Purchase Intention for Food Products

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

10.22108/nmrj.2026.148145.3297

Ahmad Fallahi; Omid Mahdieh; Jaber Alizadeh Goradel; Mina Shiri Yekta; Shamim Maghsoudi Valani

The effect of eco-label type and location on visual attention and purchase intention

Articles in Press, Accepted Manuscript, Available Online from 04 July 2026

10.22108/nmrj.2026.148266.3304

Rosa Hendijani; Reyhaneh Layegh

Examining the Relationship Between Gamification and Customer Engagement in Online Businesses

Articles in Press, Accepted Manuscript, Available Online from 11 July 2026

10.22108/nmrj.2026.148559.3317

Marziyeh Gomar; saba amiri

Explaining the Effect of Perceived Organizational Innovations on Customer Experience through the Mediating Role of Perceived Value (Case Study: Digikala Online Retailing)

Articles in Press, Accepted Manuscript, Available Online from 12 July 2026

10.22108/nmrj.2026.147674.3277

mohammadreza hamidizadeh; Shahryar Azizi; Hesamedin Nemati; ILham Manafe

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