Volume & Issue: Articles in Press / Accepted Manuscript
Number of Articles: 7

Original Article

Clustering of drivers affecting customers' channel selection behavior in an omnichannel retail context

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22108/nmrj.2025.143125.3111

zeinab bozorgpour; mohammad bashokouh ajirlo; hossein Rahimi Klour; ghasem zarei

The title: Providing a framework to implement gamification for sales effectiveness in the education and consulting industry

Articles in Press, Accepted Manuscript, Available Online from 15 April 2025

10.22108/nmrj.2025.142895.3103

Mohammad Safari; محمد arabi

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Articles in Press, Accepted Manuscript, Available Online from 22 April 2025

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; saba amiri; Yousef Mohamadifar

Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (The case of Iran's inbound Tourists)

Articles in Press, Accepted Manuscript, Available Online from 27 April 2025

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications

Articles in Press, Accepted Manuscript, Available Online from 27 April 2025

10.22108/nmrj.2025.143601.3125

Davod Feiz; Mohsen Arman; Atena Basirat

The Impact of Brand Innovation on Brand Resonance with Brand Experience as a Mediator: A study of Pasargad Bank Customers in Tehran

Articles in Press, Accepted Manuscript, Available Online from 28 April 2025

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; asadollah naiej; Fereshteh Mansourimoayyed

New Marketing Research Journal

Journal Archive