Volume & Issue: Articles in Press / Accepted Manuscript
Number of Articles: 7

Original Article

Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 13 October 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

A Value Co-Creation Model with Customers in the New Product Development Process of Organizations with Complex Products and Systems

Articles in Press, Accepted Manuscript, Available Online from 31 August 2026

10.22108/nmrj.2026.148317.3308

mohammad reza karimi alavijeh; Omid Heydari; Zohreh Dehdashti Shahrokh; Vahid Nasehifar

Developing a Referral Marketing Model: The Hidden Power of Customers in Brand Growth

Articles in Press, Accepted Manuscript, Available Online from 12 September 2026

10.22108/nmrj.2026.149318.3346

Abdullah Saedi; Fatemeh Beiranvand

Providing a model for managing the online shopping behavior of employed women with depression

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22108/nmrj.2026.148645.3322

Hajar Karimian Dorhouni; hossein moeini

Dynamics of Customer Behavior in Banking Electronic Payments: Analysis Based on Behavioral Segmentation and Temporal Transitions

Articles in Press, Accepted Manuscript, Available Online from 11 October 2026

10.22108/nmrj.2026.148957.3334

Fahimeh Amiri; Vahid Baradaran; Maryam Shoar

Explaining the factors affecting the effectiveness of promotional activities in long-tail marketing on social networks

Articles in Press, Accepted Manuscript, Available Online from 14 October 2026

10.22108/nmrj.2026.149685.3355

Azim Zarei; Fateme Heidari Bajestani

New Marketing Research Journal

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