Volume & Issue: Articles in Press
Number of Articles: 6
The effect of greenwashing on Generation Z purchase intention: The role of brand image, skepticism and brand pessimism

Articles in Press, Accepted Manuscript, Available Online from 07 January 2026

10.22108/nmrj.2026.144862.3174

Kobra Bakhshizadeh Borj; Mohammadreza Darvishinia; Roghayeh salehian fard

"Determinants and Key Outcomes of Masstige Brand Value: A Case Study of Samsung Smartphones"

Articles in Press, Accepted Manuscript, Available Online from 24 January 2026

10.22108/nmrj.2026.146924.3249

Bagher Asgarnezhad Nouri; Sakineh Ebrahimi

Strategic use of social media in new product development in Iraqi B2B companies with the mediating role of absorptive capacity

Articles in Press, Accepted Manuscript, Available Online from 02 February 2026

10.22108/nmrj.2026.146708.3242

bahman Khodapanah; Ghasem Zarei; zeynab mowlaei; Ameer Hashim

Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

New Marketing Research Journal

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