Volume & Issue: Articles in Press

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Articles in Press, Accepted Manuscript, Available Online from 22 April 2025

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; saba amiri; Yousef Mohamadifar


Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (The case of Iran's inbound Tourists)

Articles in Press, Accepted Manuscript, Available Online from 27 April 2025

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi


Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications

Articles in Press, Accepted Manuscript, Available Online from 27 April 2025

10.22108/nmrj.2025.143601.3125

Davod Feiz; Mohsen Arman; Atena Basirat


The Impact of Brand Innovation on Brand Resonance with Brand Experience as a Mediator: A study of Pasargad Bank Customers in Tehran

Articles in Press, Accepted Manuscript, Available Online from 28 April 2025

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; asadollah naiej; Fereshteh Mansourimoayyed


Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Articles in Press, Accepted Manuscript, Available Online from 14 May 2025

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad nasrollahniya