Volume & Issue: Articles in Press
Number of Articles: 5

Original Article

Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach

Articles in Press, Accepted Manuscript, Available Online from 06 September 2025

10.22108/nmrj.2025.145405.3194

Afshin Alipour; Ali Naeimi Khondabi; Mohammadreza Zolghadr

"Designing a Model of Antecedents of User Avoidance of In-App Advertisements in Smartphone Applications"

Articles in Press, Accepted Manuscript, Available Online from 20 October 2025

10.22108/nmrj.2025.142371.3095

mahmood gholami; Aramesh Beheshti far; Amir sadeghi

Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 09 November 2025

10.22108/nmrj.2025.145574.3203

Reza Ameli; Mohsen Nazari; Reza Shafei

A Systematic Review of Neuromarketing and Its Tools in Iran

Articles in Press, Accepted Manuscript, Available Online from 11 November 2025

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

New Marketing Research Journal

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