Volume & Issue: Articles in Press

Original Article

Investigating the effect of perceived online information quality on perceived risk elements and investment intention in the online platform

Articles in Press, Accepted Manuscript, Available Online from 19 February 2023

10.22108/nmrj.2023.135909.2810

Azar kaffashpour; Mojtaba Porsalimi; Iman pjoul


A Meta-synthesis of the integrated model of customer value co-destruction and customer value co-creation of customer value

Articles in Press, Accepted Manuscript, Available Online from 30 January 2024

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; zohreh dehdashti Shahrokh; mohammad reza karimi alavijeh; Vahid Nasehifar


Examining the model of situational factors affecting consumer impulse buying behavior (case study: Shahrvand chain stores in Tehran metropolis)

Articles in Press, Accepted Manuscript, Available Online from 13 May 2024

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi


The Lived Experience of Generation-Y Customers toward the "Webrooming"

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi