Main Subjects = نوآوری در بازاریابی
Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176


Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200


Mohammad Nazaripour; Fershteh Rahmani

Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches

Volume 11, Issue 4, March 2022, Pages 127-156


Bahareh Osanlou; Soheila Khoddami; Samira Yaabdolahi

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90


Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani