New Marketing Research Journal

Main Subjects = نوآوری در بازاریابی

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Volume 14, Issue 2, September 2024, Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches

Volume 11, Issue 4, March 2022, Pages 127-156

10.22108/nmrj.2021.128913.2459

Bahareh Osanlou; Soheila Khoddami; Samira Yaabdolahi

The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image

Volume 11, Issue 3, September 2021, Pages 45-66

10.22108/nmrj.2021.124655.2218

Ayoub Daraei; Mahsa Akbari; Zohreh Mousavi Kashi

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)