New Marketing Research Journal

Main Subjects = نوآوری در بازاریابی

Effects of tDCS and Packaging Transparency on Decision-Making Time and Purchase Intention for Food Products

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

10.22108/nmrj.2026.148145.3297

Ahmad Fallahi; Omid Mahdieh; Jaber Alizadeh Goradel; Mina Shiri Yekta; Shamim Maghsoudi Valani

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Examining the Relationship Between Gamification and Customer Engagement in Online Businesses

Articles in Press, Accepted Manuscript, Available Online from 11 July 2026

10.22108/nmrj.2026.148559.3317

Marziyeh Gomar; saba amiri

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Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Volume 16, Issue 2, April 2026, Pages 1-30

10.22108/nmrj.2026.145893.3215

Zahra Solgi; Amin Hasanvand

Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Volume 16, Issue 2, April 2026, Pages 67-94

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Volume 15, Issue 4, December 2025, Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Volume 15, Issue 1, June 2025, Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy

Volume 15, Issue 1, June 2025, Pages 145-180

10.22108/nmrj.2025.143662.3127

Yaser Torkanloo; Seyed Jafar Zonoozi; Mohammad Rahim Esfidani

Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program

Volume 15, Issue 2, April 2025, Pages 1-44

10.22108/nmrj.2025.142977.3108

Shabnam Balaghi; Soheila Khoddami; Niloofar Abbaspoor

A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries

Volume 14, Issue 4, December 2024, Pages 149-182

10.22108/nmrj.2025.144073.3143

Hossein Rahimi; Mir Ghader Hosseini

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Volume 14, Issue 2, April 2024, Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

Effect of the need for uniqueness and cosmopolitanism on innovation adoption of Smartwatches

Volume 11, Issue 4, March 2022, Pages 127-156

10.22108/nmrj.2021.128913.2459

Bahareh Osanlou; Soheila Khoddami; Samira Yaabdolahi

The Relationship between Green Packaging and Green Brand Attachment with the Mediating Roles of Green Trust, Green Brand Attitude, and Green Brand Image

Volume 11, Issue 3, September 2021, Pages 45-66

10.22108/nmrj.2021.124655.2218

Ayoub Daraei; Mahsa Akbari; Zohreh Mousavi Kashi

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)