New Marketing Research Journal

Main Subjects = دیریت ارتباط با مشتری

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, June 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

Volume 13, Issue 3, December 2023, Pages 133-158

10.22108/nmrj.2023.138898.2952

Mohammad Bashokouh Ajirlo; Rahim Mohammad Khani

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses

Volume 13, Issue 1, June 2023, Pages 89-114

10.22108/nmrj.2023.136013.2816

Hanieh Nabati Pour ‎; Saba Sareminia‎

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels

Volume 12, Issue 4, March 2023, Pages 133-150

10.22108/nmrj.2023.135185.2783

Nasrin Rasouli; Saeid Farjam; Mahnaz Zabeh Ghazani; Somayeh Ghodrat

Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products

Volume 12, Issue 3, December 2022, Pages 89-110

10.22108/nmrj.2022.132018.2619

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers

Volume 12, Issue 2, September 2022, Pages 67-90

10.22108/nmrj.2022.129658.2502

Iman Amouei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari

The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand)

Volume 12, Issue 2, September 2022, Pages 217-238

10.22108/nmrj.2022.133505.2693

Mohammad Mahdi Davali; Rasoul Masoumzadeh Jouzdani; Nasrin Rasouli

Design and test banking services marketing model based on systematic Grounded theory method in Bank Saderat Iran

Volume 11, Issue 3, September 2021, Pages 44-23

10.22108/nmrj.2021.127796.2412

Mohsen Garmsiri; Ali Kangarani Farahani; Ghanbar Amirnejad

The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry)

Volume 11, Issue 3, September 2021, Pages 210-197

10.22108/nmrj.2021.129091.2467

Shahriar Azizi; Pouria Maloul; Salman Eivazinezhad

Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context

Volume 11, Issue 2, July 2021, Pages 198-169

10.22108/nmrj.2021.126157.2311

Mehdi Etebari; mahmood naderibeni; Seyed Mahdi Alhosseini Almodarresi; Hojjatollah Sadeqi

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)