Main Subjects = بازاریابی و تحقیقات بازار الکترونیک
Number of Articles: 16
Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies

Volume 14, Issue 2, September 2024, Pages 149-170

10.22108/nmrj.2024.139429.2977

Osama Aliedani; Tahmoures Hassagholi pour; Manouchehr Ansari

Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions

Volume 13, Issue 2, September 2023, Pages 109-142

10.22108/nmrj.2023.137578.2896

Helia Abedi; Mohsen Nazari ‎; Reza Shafei

The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World

Volume 13, Issue 4, March 2023, Pages 137-160

10.22108/nmrj.2024.139869.2989

Somayeh Ahmadzadeh; Reihaneh Alsadat Tabaeeian; Pardis Shahrestani

The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities

Volume 12, Issue 4, March 2023, Pages 151-176

10.22108/nmrj.2023.135304.2777

Mehdi Khademi Gerashi; Reza Bakhshnezhad; Shiva Nosrati

Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach

Volume 12, Issue 4, March 2023, Pages 195-226

10.22108/nmrj.2023.135777.2801

Seyed Rasoul Hosseini; Tooraj Sadeghi; Sahel Farrokhian; Mahdi Ghaforifard

Introducing a New Banking Product Development Model based on Seed Marketing

Volume 12, Issue 3, December 2022, Pages 35-70

10.22108/nmrj.2022.133308.2686

Nasser Hamidi; Seyed Ali Sharafi; Farid Asgari

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach

Volume 11, Issue 3, September 2021, Pages 196-175

10.22108/nmrj.2021.128247.2418

Maryam Azizinia; Reza Ebrahimzadeh; Mehrdad Sadeghi

New Marketing Research Journal

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