Main Subjects = هوشمندی بازاریابی
The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri


Designing a Brand Schizophrenia Management Model in Sports Clubs

Volume 15, Issue 2, April 2025, Pages 151-172

10.22108/nmrj.2025.144619.3167

Zahra Borgheyan; Mohammad Soltan hoseini; Mohsen Vahadani