New Marketing Research Journal

Main Subjects = تصمیم گیری در بازاریابی و تحقیقات بازار

Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers)

Volume 15, Issue 3, September 2025, Pages 77-104

10.22108/nmrj.2025.145879.3212

Raheleh Jalalniya; Mohsen Akbari

Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry

Volume 15, Issue 3, September 2025, Pages 161-182

10.22108/nmrj.2025.145574.3203

Reza Ameli; Mohsen Nazari; Reza Shafei

Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling

Volume 15, Issue 2, April 2025, Pages 173-202

10.22108/nmrj.2025.144043.3138

Amirhossein Abdolalipour; Atefe Abaspour

Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Volume 13, Issue 2, September 2023, Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention

Volume 13, Issue 4, March 2023, Pages 97-114

10.22108/nmrj.2024.139901.2996

Rosa Hendijani; Fatemeh Mosleh; Masoud Keimasi

Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

Volume 12, Issue 4, March 2023, Pages 113-132

10.22108/nmrj.2022.132836.2665

Fatemeh ZareZadeh Mehrizi; Mehdi Sabokro; Saeid Saeida Ardekani

Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Volume 12, Issue 3, December 2022, Pages 111-132

10.22108/nmrj.2022.134023.2715

Seyyede Khadije Taghinejad; Houriyeh Dehghanpouri; Mojtaba Rajabi

Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities

Volume 12, Issue 2, September 2022, Pages 145-160

10.22108/nmrj.2022.132287.2636

Amir Reza Konjkav Monfared; Ali Jamadi; Zohre Sadat Doaei

Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach

Volume 11, Issue 4, March 2022, Pages 63-84

10.22108/nmrj.2021.129226.2483

Babak Eghbali; Seyed Abdollah Heydariyeh; Farshad Faezi Razy; Younos Vakil Alroaia

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)