Main Subjects = تصمیم گیری در بازاریابی و تحقیقات بازار
Number of Articles: 14
A Value Co-Creation Model with Customers in the New Product Development Process of Organizations with Complex Products and Systems

Articles in Press, Accepted Manuscript, Available Online from 31 August 2026

10.22108/nmrj.2026.148317.3308

mohammad reza karimi alavijeh; Omid Heydari; Zohreh Dehdashti Shahrokh; Vahid Nasehifar

Silver Economy in Iran: A Prospective Study on Aging-Related Businesses

Volume 16, Issue 4, December 2026, Pages 1-30

10.22108/nmrj.2026.148528.3315

Sُhahriar Azizi; Salman Eivazinezhad

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

Volume 12, Issue 4, March 2023, Pages 113-132

10.22108/nmrj.2022.132836.2665

Fatemeh ZareZadeh Mehrizi; Mehdi Sabokro; Saeid Saeida Ardekani

Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach

Volume 11, Issue 4, March 2022, Pages 63-84

10.22108/nmrj.2021.129226.2483

Babak Eghbali; Seyed Abdollah Heydariyeh; Farshad Faezi Razy; Younos Vakil Alroaia

New Marketing Research Journal

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