Main Subjects = تصمیم گیری در بازاریابی و تحقیقات بازار
The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli


Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab


Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

Volume 12, Issue 4, March 2023, Pages 113-132

10.22108/nmrj.2022.132836.2665

Fatemeh ZareZadeh Mehrizi; Mehdi Sabokro; Saeid Saeida Ardekani


Presenting a Model of the Temporal Effects on Consumer Behavior Based on a Meta Synthesis Approach

Volume 11, Issue 4, March 2022, Pages 63-84

10.22108/nmrj.2021.129226.2483

Babak Eghbali; Seyed Abdollah Heydariyeh; Farshad Faezi Razy; Younos Vakil Alroaia