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Number of Articles: 179
The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries)

Volume 11, Issue 2, July 2021, Pages 113-132

10.22108/nmrj.2021.124782.2224

mohammad bashokouh ajirlo; Naser seifollahi; Allahyar beigi firoozi

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  • PDF 645.69 K

Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank)

Volume 11, Issue 2, July 2021, Pages 133-150

10.22108/nmrj.2021.125741.2279

Davod Feiz; Moein Koloushani; Salar Daneshfar; sara Ahadi

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  • PDF 2.06 M

The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry

Volume 11, Issue 2, July 2021, Pages 151-168

10.22108/nmrj.2021.126835.2352

fahime forghani elahabadi; amirreza konjkav monfared; Alireza Rajabipoor Meybodi

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  • PDF 2.61 M

Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context

Volume 11, Issue 2, July 2021, Pages 198-169

10.22108/nmrj.2021.126157.2311

Mehdi Etebari; mahmood naderibeni; Seyed Mahdi Alhosseini Almodarresi; Hojjatollah Sadeqi

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  • PDF 2.11 M

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