New Marketing Research Journal

Main Subjects = sa

Investigating the Moderating Effects of Consumers’ Product Involvement and Knowledge in the Relationship between Product Scarcity Content and Online Impulse Buying Intention

Volume 11, Issue 3, September 2021, Pages 110-93

10.22108/nmrj.2021.126069.2304

Sajad Mazarei; Kazem Askarifar; Amin Nikbakht

Explaining the effect of justice and empathy on the forgiving behavior of the consumer: Investigating the moderating role of the relationship with the seller

Volume 11, Issue 3, September 2021, Pages 128-111

10.22108/nmrj.2021.127766.2410

Naser Seifollahi; Adeleh Dehghani Ghahnavieh

The Conceptual Model of Personalized Advertising: A Meta-Synthesis Approach

Volume 11, Issue 3, September 2021, Pages 196-175

10.22108/nmrj.2021.128247.2418

Maryam Azizinia; Reza Ebrahimzadeh; Mehrdad Sadeghi

The Effect of Recovery Service and Personal Failures on Customer Satisfaction in Health Services (Case study: Dental industry)

Volume 11, Issue 3, September 2021, Pages 210-197

10.22108/nmrj.2021.129091.2467

Shahriar Azizi; Pouria Maloul; Salman Eivazinezhad

Cinema Marketing: Fitting a Perceived Quality Model Affecting Satisfaction, Behavioral Intention, and Dedication of Cinema Spectators

Volume 11, Issue 2, July 2021, Pages 27-44

10.22108/nmrj.2021.124898.2232

alireza amini; Maryam Nekooeezadeh

Explanation Model of Tourism Competitiveness in Iran Touristic Cities

Volume 11, Issue 2, July 2021, Pages 45-68

10.22108/nmrj.2021.126677.2339

Hamed Khanzadeh; Farajollah Rahnavard; Naser Bamdad; Seyed Mojtaba Mahmoudzadeh

Providing a Framework for Using Seeding in Marketing: A Meta-Synthesis Approach

Volume 11, Issue 2, July 2021, Pages 69-90

10.22108/nmrj.2021.127048.2362

Seyed Mohammadbagher Jafari; Seyed Mohammad Mahmoudi; Morteza Soltanee; mahdi ashkani

The Effect of E-Commerce Marketing Capabilities and Export Experience on Export Performance: The Mediating Role of Distribution Efficiency (Case Study: All Companies Active in Domestic Industries)

Volume 11, Issue 2, July 2021, Pages 113-132

10.22108/nmrj.2021.124782.2224

mohammad bashokouh ajirlo; Naser seifollahi; Allahyar beigi firoozi

Effects of Personnel Clothing on Customers’ Expectations of Service Quality and Purchase Intention: The Moderating Effect of Mental Involvement and Gender (Case Study: Melat Bank)

Volume 11, Issue 2, July 2021, Pages 133-150

10.22108/nmrj.2021.125741.2279

Davod Feiz; Moein Koloushani; Salar Daneshfar; sara Ahadi

The Antecedents and Consequences of Brand Stereotypes in the Home Appliance Industry

Volume 11, Issue 2, July 2021, Pages 151-168

10.22108/nmrj.2021.126835.2352

fahime forghani elahabadi; amirreza konjkav monfared; Alireza Rajabipoor Meybodi

Analysis of the Moderating Role of Time Style Congruity on the Relationship between Customers Participation and New Product Development (NPD) Time in the Industrial Marketing Context

Volume 11, Issue 2, July 2021, Pages 198-169

10.22108/nmrj.2021.126157.2311

Mehdi Etebari; mahmood naderibeni; Seyed Mahdi Alhosseini Almodarresi; Hojjatollah Sadeqi

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)