New Marketing Research Journal

Main Subjects = sa

Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Volume 13, Issue 3, December 2023, Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie

Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market)

Volume 13, Issue 3, December 2023, Pages 113-132

10.22108/nmrj.2023.138364.2929

Mohammad Mahdi Ababafha; Safar Fazli

Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

Volume 13, Issue 3, December 2023, Pages 133-158

10.22108/nmrj.2023.138898.2952

Mohammad Bashokouh Ajirlo; Rahim Mohammad Khani

Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy

Volume 13, Issue 3, December 2023, Pages 159-186

10.22108/nmrj.2024.139893.2992

Zahra Kazemi Saraskanrood; Maisam Shirkhodaie; Mahmood Yahyazadehfar

Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network

Volume 13, Issue 2, September 2023, Pages 1-22

10.22108/nmrj.2023.135756.2797

Atefeh ‏Aghakhani Bezdi Langari; Aliakbar Hasani ‎

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Volume 13, Issue 2, September 2023, Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions

Volume 13, Issue 2, September 2023, Pages 109-142

10.22108/nmrj.2023.137578.2896

Helia Abedi; Mohsen Nazari ‎; Reza Shafei

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran

Volume 13, Issue 2, September 2023, Pages 169-192

10.22108/nmrj.2023.136171.2829

Fatemeh Almasi ‎; Yousef Mohammadifar ‎; Mohammad Javad Jamshidi ‎

The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad)

Volume 13, Issue 1, June 2023, Pages 1-16

10.22108/nmrj.2023.134795.2745

Mohammad Ali Shirdel Sharghi; Morteza Rojuee

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses

Volume 13, Issue 1, June 2023, Pages 89-114

10.22108/nmrj.2023.136013.2816

Hanieh Nabati Pour ‎; Saba Sareminia‎

Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions

Volume 13, Issue 1, June 2023, Pages 115-146

10.22108/nmrj.2023.134358.2728

Leila Emadi Sadeghi; Soheila Khoddami; Bahareh Osanlou

Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation

Volume 13, Issue 1, June 2023, Pages 147-176

10.22108/nmrj.2022.134157.2724

Zeinab Zamani; Mohammad Ali Babaei Zakliki; Shahriar‏ ‏ Azizi

Investigating the Effect of Instagram Contests Feature on User Engagement by Explaining ‎the Mediating Role of Users’ Emotions and Brand Awareness

Volume 13, Issue 1, June 2023, Pages 177-196

10.22108/nmrj.2023.136762.2857

Narges Hazari ‎; Mohsen Akbari ‎; Milad Hooshmand Chaijani ‎

A Framework for Social Media Marketing Evaluation in SMEs: A Mixed-methods Approach

Volume 12, Issue 4, March 2023, Pages 1-28

10.22108/nmrj.2022.133641.2698

Mona Jami pour; Seyed Mohammadbagher Jafari; Fateme Javidi

A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation

Volume 13, Issue 4, March 2023, Pages 1-26

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; Zohre Dehdashti Shahrokh; Vahid Nasehifar; Mohammad Reza Karimi Alavijeh

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)

Volume 12, Issue 4, March 2023, Pages 29-50

10.22108/nmrj.2022.133706.2703

Mohsen Nazari; Romina Khan Boluki

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)