Main Subjects = sa
Number of Articles: 166
Designing and Validating a Sustainable Marketing Model in the Construction Industry

Volume 14, Issue 3, September 2024, Pages 53-76

10.22108/nmrj.2025.141386.3059

Batoul Malek mohammadi; Saeid Saeida ardekani; Amirreza Konjkav monfared

Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method

Volume 14, Issue 3, September 2024, Pages 97-134

10.22108/nmrj.2024.142344.3088

Mehrdad Behzadnia; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab; Mohammadreza Dehghan ashkezari

Providing a Framework of Foreign Trade Consulting Capabilities

Volume 14, Issue 2, April 2024, Pages 1-26

10.22108/nmrj.2024.141619.3066

Mohammadali Shah hosseini; Mohsen Nazari; Mohammad Hossein Khorouti

Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies

Volume 14, Issue 2, April 2024, Pages 121-148

10.22108/nmrj.2024.142204.3078

Mahmoud Soltani; Mohammad Taghi Rezvan; Esmaeil Mazroui Nasrabadi

Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry

Volume 14, Issue 2, April 2024, Pages 171-200

10.22108/nmrj.2024.140779.3029

Nima Shah Hosseini; Bahareh Osanlou; Soheila Khoddami

Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique

Volume 14, Issue 1, January 2024, Pages 1-20

10.22108/nmrj.2024.140053.3001

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour; Seyedeh Niloufar Mousavi

The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Volume 14, Issue 1, January 2024, Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, January 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research

Volume 14, Issue 1, January 2024, Pages 127-146

10.22108/nmrj.2024.141351.3054

Dalile Rashidi; Mohammad Rahmanimanesh; Mohsen Shafiei Nikabadi

Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Volume 13, Issue 3, December 2023, Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie

New Marketing Research Journal

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