New Marketing Research Journal

Main Subjects = sa

Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers)

Volume 15, Issue 3, September 2025, Pages 77-104

10.22108/nmrj.2025.145879.3212

Raheleh Jalalniya; Mohsen Akbari

Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach

Volume 15, Issue 3, September 2025, Pages 105-132

10.22108/nmrj.2025.145405.3194

Afshin Alipour; Ali Naeimi Khondabi; Mohammadreza Zolghadr

Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach

Volume 15, Issue 3, September 2025, Pages 133-160

10.22108/nmrj.2025.145929.3216

Sanaz Shafiee

Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry

Volume 15, Issue 3, September 2025, Pages 161-182

10.22108/nmrj.2025.145574.3203

Reza Ameli; Mohsen Nazari; Reza Shafei

Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Volume 15, Issue 1, June 2025, Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Volume 15, Issue 1, June 2025, Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Volume 15, Issue 1, June 2025, Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Volume 15, Issue 1, June 2025, Pages 87-120

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; Saba Amiri; Yousef Mohamadifar

Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty

Volume 15, Issue 1, June 2025, Pages 121-144

10.22108/nmrj.2025.140614.3023

Roghayeh Pourhasan anpar; Masoumeh Hossein Zade Shahri

Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy

Volume 15, Issue 1, June 2025, Pages 145-180

10.22108/nmrj.2025.143662.3127

Yaser Torkanloo; Seyed Jafar Zonoozi; Mohammad Rahim Esfidani

Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization)

Volume 15, Issue 1, June 2025, Pages 181-214

10.22108/nmrj.2025.144125.3149

Hadi Taghavi; Seyed Rasoul Hoseini; Seyed Mohammadbagher Jafari; Mohammad Sharif Qaseri Zahan

Investigating the Impact of Gamification on Customer Citizenship Behavior Based on the MDA Framework: A Case Study of Strava Sport Activity Tracking Program

Volume 15, Issue 2, April 2025, Pages 1-44

10.22108/nmrj.2025.142977.3108

Shabnam Balaghi; Soheila Khoddami; Niloofar Abbaspoor

Identification and Prioritization of Key Performance Indicators for Content Marketing Strategy in Digital Marketing for Startups in the Online Service Industry

Volume 15, Issue 2, April 2025, Pages 45-72

10.22108/nmrj.2025.145154.3185

Seyyed Reza Jalalzadeh; Maryam Daneshvar; Salar Keshavarz Hedayati

Studying Sundis Brand Identity: Solutions for Improving It among Consumers in Tehran Province through Brand Concept Mapping

Volume 15, Issue 2, April 2025, Pages 73-96

10.22108/nmrj.2025.144906.3176

Hooshmand Bagheri Garbollagh; Mehdi Khodavirdilu

Presenting a Model of Gamification Deployment in Business-to-Business (B2B) Marketing in the Medical Equipment Industry in Iran

Volume 15, Issue 2, April 2025, Pages 97-124

10.22108/nmrj.2025.145146.3184

Hossein Rostami; Abolhassan Hosseini; Meysam Shirkhodaei

Evaluation Factors Affecting Sustainable Marketing Using Mixed Methods of Multi-Criteria Decision-Making

Volume 15, Issue 2, April 2025, Pages 125-150

10.22108/nmrj.2025.144053.3139

Mohadese Nadershahi

Designing a Brand Schizophrenia Management Model in Sports Clubs

Volume 15, Issue 2, April 2025, Pages 151-172

10.22108/nmrj.2025.144619.3167

Zahra Borgheyan; Mohammad Soltan hoseini; Mohsen Vahadani

Simulating the Interaction Effects of Green Marketing Programs and Asset Efficiency Using System Dynamics Modeling

Volume 15, Issue 2, April 2025, Pages 173-202

10.22108/nmrj.2025.144043.3138

Amirhossein Abdolalipour; Atefe Abaspour

Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique

Volume 14, Issue 4, December 2024, Pages 1-30

10.22108/nmrj.2025.142345.3087

Kobra Bakhshizadeh borj; Mahdi Bashirpour; Pardis Baradarian

Clustering of the Stimuli Affecting Customers' Channel Choice Behavior in the Omni-Channel Retail Platform

Volume 14, Issue 4, December 2024, Pages 31-64

10.22108/nmrj.2025.143125.3111

Zeinab Bozorgpour; Mohammad Bashokouh Ajirlo; Hossein Rahimi Klour; GHasem Zarei

Providing a Framework to Implement Gamification for Sales Effectiveness in the Education and Consulting Business Industry

Volume 14, Issue 4, December 2024, Pages 65-92

10.22108/nmrj.2025.142895.3103

Mohammad Safari; Mohammad Arabi

Behavioral Antecedents and Inhibitors of Free Riding in Freemium Marketing: An Analysis of User Experiences and Implications

Volume 14, Issue 4, December 2024, Pages 93-118

10.22108/nmrj.2025.143601.3125

Davod Feiz; Mohsen Arman; Atena Basirat

Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists)

Volume 14, Issue 4, December 2024, Pages 119-148

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

A Mixed-Methods Study on the Impact of Augmented Reality (AR) on Brand Equity and Smart Decision-Making in Retail Industries

Volume 14, Issue 4, December 2024, Pages 149-182

10.22108/nmrj.2025.144073.3143

Hossein Rahimi; Mir Ghader Hosseini

Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province

Volume 14, Issue 4, December 2024, Pages 183-216

10.22108/nmrj.2025.143688.3128

Mahdi Emami; Ali Sanayei; Ali Kazemi

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)