Main Subjects = sa
Number of Articles: 166
Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Articles in Press, Accepted Manuscript, Available Online from 22 April 2026

10.22108/nmrj.2026.145893.3215

zahra solgi; amin hasanvand

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; aboalhassan hosseini; Mohsen Alizadeh Sani; Meysam shirkhodaei

The Effects of Augmented Reality Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry

Articles in Press, Accepted Manuscript, Available Online from 19 May 2026

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22108/nmrj.2026.147551.3274

Naser Yazdani; Marjan Asgari; Maryam Zaeimi

Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

10.22108/nmrj.2026.146874.3280

zohreh dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 08 June 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

Meta-Synthesis of Service Recovery Studies with a Cultural Approach

Volume 15, Issue 3, September 2025, Pages 27-48

10.22108/nmrj.2025.145140.3186

Shahriar Azizi; Shahram Ferdosi

New Marketing Research Journal

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