New Marketing Research Journal

Main Subjects = sa

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Corrected Proof, Available Online from 13 July 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; Aboalhassan Hosseini; Mohsen Alizadeh Sani; Meysam Shirkhodaei

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

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Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry

Articles in Press, Accepted Manuscript, Available Online from 19 May 2026

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

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Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22108/nmrj.2026.147551.3274

Naser Yazdani; Marjan Asgari; Maryam Zaeimi

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Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

10.22108/nmrj.2026.146874.3280

zohreh dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

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Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

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Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 08 June 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; naser seifollahi; ghasem zarei; mohammad bashokouh

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Effects of tDCS and Packaging Transparency on Decision-Making Time and Purchase Intention for Food Products

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

10.22108/nmrj.2026.148145.3297

Ahmad Fallahi; Omid Mahdieh; Jaber Alizadeh Goradel; Mina Shiri Yekta; Shamim Maghsoudi Valani

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The effect of eco-label type and location on visual attention and purchase intention

Articles in Press, Accepted Manuscript, Available Online from 04 July 2026

10.22108/nmrj.2026.148266.3304

Rosa Hendijani; Reyhaneh Layegh

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Examining the Relationship Between Gamification and Customer Engagement in Online Businesses

Articles in Press, Accepted Manuscript, Available Online from 11 July 2026

10.22108/nmrj.2026.148559.3317

Marziyeh Gomar; saba amiri

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Explaining the Effect of Perceived Organizational Innovations on Customer Experience through the Mediating Role of Perceived Value (Case Study: Digikala Online Retailing)

Articles in Press, Accepted Manuscript, Available Online from 12 July 2026

10.22108/nmrj.2026.147674.3277

mohammadreza hamidizadeh; Shahryar Azizi; Hesamedin Nemati; ILham Manafe

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Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Volume 16, Issue 2, April 2026, Pages 1-30

10.22108/nmrj.2026.145893.3215

Zahra Solgi; Amin Hasanvand

Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry)

Volume 16, Issue 2, April 2026, Pages 31-66

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; Mahmood Yahyazadehfar

Effects of Augmented Reality (AR) Advertising on Purchase Intention and Shared Social Experience: An Experience Economy Approach

Volume 16, Issue 2, April 2026, Pages 67-94

10.22108/nmrj.2026.147788.3283

Mohsen Rajabzadeh; Seyed Mehdi Khakzadian; Fereshteh Rahchamandi

Predicting Customer Satisfaction in Online Business-to-Business (B2B) Wholesaler: An Ensemble with Genetic Algorithm (GA) Tuning and SHAP Explainability

Volume 16, Issue 2, April 2026, Pages 95-124

10.22108/nmrj.2026.144327.3159

Amir Hosein Esmaielpour; Mariam Ameli; Ehsan Golchin

Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment

Volume 16, Issue 1, January 2026, Pages 1-38

10.22108/nmrj.2026.146143.3226

Mohsen Arman; Davod Feiz; Zohreh Abbasi

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones

Volume 16, Issue 1, January 2026, Pages 159-188

10.22108/nmrj.2026.146924.3249

Bagher Asgarnezhad Nouri; Sakineh Ebrahimi

Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App Business

Volume 16, Issue 1, January 2026, Pages 189-212

10.22108/nmrj.2026.145523.3199

Ali Davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust

Volume 15, Issue 4, December 2025, Pages 73-98

10.22108/nmrj.2025.146572.3237

Milad Hooshmand Chaijani

Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits

Volume 15, Issue 4, December 2025, Pages 125-152

10.22108/nmrj.2025.146459.3234

Alireza Alipour Moghadam; Ali Kazemi; Azarnoosh Ansari

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Volume 15, Issue 4, December 2025, Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)