New Marketing Research Journal

Main Subjects = sa

A Meta-Synthesis of the Integrated Model of Customer Value Co-Destruction and Co-Creation

Volume 13, Issue 4, March 2023, Pages 1-26

10.22108/nmrj.2024.138382.2931

Yazdan Rahmatabadi; Zohre Dehdashti Shahrokh; Vahid Nasehifar; Mohammad Reza Karimi Alavijeh

Effects of Temperament Traits and Customer Involvement on Post-Purchase Cognitive Dissonance

Volume 13, Issue 4, March 2023, Pages 27-50

10.22108/nmrj.2024.138930.2955

Hossein Mahjoub; Seyed Hamid Khodadad Hosseini; Asadollah Kordnaeij; Maryam Esmaeilinasab

Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)

Volume 12, Issue 4, March 2023, Pages 29-50

10.22108/nmrj.2022.133706.2703

Mohsen Nazari; Romina Khan Boluki

Identifying Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention

Volume 12, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2022.133637.2696

Reihaneh Alsadat Tabaeeian; Majid Mohammad Shafiee

Design and Explanation Born Global Strategic Marketing Framework: Dimensions and Strategies, Mix and Consequences

Volume 13, Issue 4, March 2023, Pages 51-68

10.22108/nmrj.2023.136894.2867

Mohammad Talari; Mahsa Khodayari Sahlabad

Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community

Volume 12, Issue 4, March 2023, Pages 69-90

10.22108/nmrj.2022.132696.2657

Meysam Shirkhodaie; Bahareh Abedin; Sima Dadash Pour

Presenting a Model of Nostalgic Branding Drivers

Volume 13, Issue 4, March 2023, Pages 69-96

10.22108/nmrj.2024.139524.2981

Hamed Arab Ahmadi; Younos Vakil Alroaia

D1) Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry

Volume 12, Issue 4, March 2023, Pages 91-112

10.22108/nmrj.2023.135031.2756

Atosa Sahafzadeh; Mohammad Haghighi

Enhancing the Effect of Location of Carbon Footprint Labels on Environmentally Friendly Product Packages on Consumers' Visual Attention

Volume 13, Issue 4, March 2023, Pages 97-114

10.22108/nmrj.2024.139901.2996

Rosa Hendijani; Fatemeh Mosleh; Masoud Keimasi

Identifying and Understanding harm to Consumers with a Sense of Perceived Victim Using Grounded Theory

Volume 12, Issue 4, March 2023, Pages 113-132

10.22108/nmrj.2022.132836.2665

Fatemeh ZareZadeh Mehrizi; Mehdi Sabokro; Saeid Saeida Ardekani

Effects of Digital Orientation on Marketing Performance with the Mediating Role of Digital Marketing Capabilities in Small and Medium Businesses

Volume 13, Issue 4, March 2023, Pages 115-136

10.22108/nmrj.2024.138386.2933

Sahel Farhang; Morteza Piri

Investigating Psychological Contract Breach and Perceived Betrayal on the Desire for Revenge and Avoidance among Customers of Luxury Hotels

Volume 12, Issue 4, March 2023, Pages 133-150

10.22108/nmrj.2023.135185.2783

Nasrin Rasouli; Saeid Farjam; Mahnaz Zabeh Ghazani; Somayeh Ghodrat

The Role of Avatar Features in Customer Identification and Purchase Intention in the Metaverse World

Volume 13, Issue 4, March 2023, Pages 137-160

10.22108/nmrj.2024.139869.2989

Somayeh Ahmadzadeh; Reihaneh Alsadat Tabaeeian; Pardis Shahrestani

The Effect of Information Quality and Source Credibility on Information Adoption in Online Communities

Volume 12, Issue 4, March 2023, Pages 151-176

10.22108/nmrj.2023.135304.2777

Mehdi Khademi Gerashi; Reza Bakhshnezhad; Shiva Nosrati

Designing and Validating a Long-Term Buyer-Seller Communication Model in Free Trade Zones

Volume 13, Issue 4, March 2023, Pages 161-182

10.22108/nmrj.2024.140248.3011

Raheleh Jalalniya; Orkideh Hamedi

Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived Risk

Volume 12, Issue 4, March 2023, Pages 177-194

10.22108/nmrj.2023.136059.2819

Mariam Mola Ghalghachi; Ramin Bashir Khodaparasti

Investigating Customer Knowledge Sharing in Online Brand Communities with a Meta-synthesis Approach

Volume 12, Issue 4, March 2023, Pages 195-226

10.22108/nmrj.2023.135777.2801

Seyed Rasoul Hosseini; Tooraj Sadeghi; Sahel Farrokhian; Mahdi Ghaforifard

Spiritual Marketing in Tourism: Destination Image Based on Place Attachment and Emotional Solidarity with Residents

Volume 12, Issue 3, December 2022, Pages 1-18

10.22108/nmrj.2022.133310.2685

Mahnaz Doosti-Irani; Mehdi Basouli; Mahboobeh Doosti-Irani

Investigating the Assimilation of Business Intelligence in Business: Analyzing the Role of External Pressures and the Commitment of Top Managers in Crisis Situations

Volume 12, Issue 3, December 2022, Pages 19-34

10.22108/nmrj.2022.133063.2674

Abolfazl Iravan Tafti; Omid Behboodi; Ahmad Sharabaf Eidgahi

Introducing a New Banking Product Development Model based on Seed Marketing

Volume 12, Issue 3, December 2022, Pages 35-70

10.22108/nmrj.2022.133308.2686

Nasser Hamidi; Seyed Ali Sharafi; Farid Asgari

Investigating the Relationship between Marketing Innovation Capability and Communication Network with Brand-specific Role with the Mediating Role of Cooperation Value and Customer Value in Private Banks

Volume 12, Issue 3, December 2022, Pages 71-88

10.22108/nmrj.2022.131698.2601

Hossein Keikha; Aleme Keikha; Mohim Tash

Identification of the Effective Factors and Dimensions of Customer's Emotion in Online Shopping of Luxury Cosmetic Products

Volume 12, Issue 3, December 2022, Pages 89-110

10.22108/nmrj.2022.132018.2619

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

Investigating the Effects of Information Technology Capability on the Competitiveness of Sports Stores with the Mediating Role of Social Innovation

Volume 12, Issue 3, December 2022, Pages 111-132

10.22108/nmrj.2022.134023.2715

Seyyede Khadije Taghinejad; Houriyeh Dehghanpouri; Mojtaba Rajabi

The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)