New Marketing Research Journal

Main Subjects = sa

The Effect of Content Quality and Brand Interactivity on Purchase Behavior with the Mediating Role of Users' Cognitive and Emotional Involvement in Social Networks

Volume 12, Issue 3, December 2022, Pages 133-152

10.22108/nmrj.2022.134116.2723

Manijheh Haghighinasab; Maedeh Ghasemi

Challenges and Solutions for Applying New Technologies in Iranian Marketing (Case Study: Augmented Reality (AR) Technology)

Volume 12, Issue 3, December 2022, Pages 153-176

10.22108/nmrj.2022.133629.2700

Davod Feiz; Mohammad Ebrahim Baghernezhad Hamzekolaie; Fahime Mahavarpour

The Role of Mental Accounting in Controlling the Household Overspending Behavior

Volume 12, Issue 3, December 2022, Pages 177-200

10.22108/nmrj.2022.133104.2675

Mohammad Nazaripour; Fershteh Rahmani

Designing an Export Development Model for Nano Products of Knowledge-based Companies Working in the Field of Construction Using a Qualitative Meta-Synthesis Approach

Volume 12, Issue 3, December 2022, Pages 201-232

10.22108/nmrj.2022.132107.2629

Samaneh Raeesi Nafchi; tahmoures hassagholi pour; Ezzatollah Abbasian

Identifying Factors Affecting Value Creation for Corporate Banking Customers

Volume 12, Issue 2, September 2022, Pages 1-20

10.22108/nmrj.2022.131764.2605

Ali Asghar Farahmand; Mir-Feiz Fallah-Shams; Gholam Reza Zomorodian

The Effects of Digital Marketing on Consumers’ Buying Behavior (Case Study: Customers of the Digikala Online Store)

Volume 12, Issue 2, September 2022, Pages 21-42

10.22108/nmrj.2022.132236.2635

Zohre Khosravilaghab; Reza Siavashi; Leila Basir

Designing a Model of Misbehavior due to Customers' Mental Biases in the Financial Industry: Bank and Stock Market Customers

Volume 12, Issue 2, September 2022, Pages 67-90

10.22108/nmrj.2022.129658.2502

Iman Amouei; Seyed Fathollah Amiri Aghdaie; Azarnoush Ansari

Investigating the Effects of Country of Export Destination Image on the Product Perceived Quality and the Purchase Intention in Domestic Consumers

Volume 12, Issue 2, September 2022, Pages 91-108

10.22108/nmrj.2022.129956.2515

Mohammad Motlagh; Malihe Siyavooshi; Vahid Makizadeh; Tybee Tybee Abbasnejad

The Effects of Emerging Leadership Styles on Sales Force Performance with the Mediating Role of Satisfaction and Trust in the Sales Manager

Volume 12, Issue 2, September 2022, Pages 109-144

10.22108/nmrj.2022.132209.2633

Bagher Asgarnezhad Nouri; Ghasem Zarei; Somayeh Pourghadimi; Seyed Mohammad Reza Movahed

Investigating the Effects of Anomie Feeling on Defeat Feeling Considering the Role of Consumer Disillusionment with Marketing Activities

Volume 12, Issue 2, September 2022, Pages 145-160

10.22108/nmrj.2022.132287.2636

Amir Reza Konjkav Monfared; Ali Jamadi; Zohre Sadat Doaei

Analyzing the Global Trend of Marketing 4.0 Researches: A Mixed-methods Approach

Volume 12, Issue 2, September 2022, Pages 161-188

10.22108/nmrj.2022.133127.2677

Mohammad Talari; Mina Khoshroo

Developing a Model for Measuring the Quality of Fintech Customer Service Using a Systematic Review Approach

Volume 12, Issue 2, September 2022, Pages 189-216

10.22108/nmrj.2022.131785.2620

Nastaran Haghjooye Javanmard; Masood Keymasi; Mohammadali Shah Hosseini

The Effects of Brand Anxiety on Brand Obsession Mediated by Brand Hatred and Moderation of Brand affection (Case Study: SAIPA Brand)

Volume 12, Issue 2, September 2022, Pages 217-238

10.22108/nmrj.2022.133505.2693

Mohammad Mahdi Davali; Rasoul Masoumzadeh Jouzdani; Nasrin Rasouli

Marketing and Senses: The Influence of Scent and Color Cues on the Affective Costumer Experience of Food e-Tailing

Volume 12, Issue 1, June 2022, Pages 1-24

10.22108/nmrj.2021.129961.2516

Nader Seyyedamiri; Moein Abdolmohammad Sagha; Pantea Foroudi

Analysis of the EEG Signal Using Higher-Order Spectra (HOS) in the Neuro-marketing Application

Volume 12, Issue 1, June 2022, Pages 25-42

10.22108/nmrj.2022.130413.2537

Seyyed Abed Hosseini; Mahboobeh Houshmand

Investigating the Effect of Marketing Dashboard Development on Organizational Competitiveness by Explaining the Mediating Role of Marketing Memory and Competitive Intelligence

Volume 12, Issue 1, June 2022, Pages 43-68

10.22108/nmrj.2021.129835.2511

Amir Hoshang Nazarpouri; Zohre Mohamadyari; Nisa Biranvand

Customer Segmentation in Online Retails Based on Customer Experience and Demographic Characteristics: A Self-Organizing-Maps (SOM) Approach

Volume 12, Issue 1, June 2022, Pages 69-88

10.22108/nmrj.2021.130039.2519

Manijeh Bahrainizad; Marjan Asar; Majid Esmailpour

Analyzing the Driving and Inhibiting Factors of Neuromarketing in Advertising: A Study with a Cognitive Approach

Volume 12, Issue 1, June 2022, Pages 89-108

10.22108/nmrj.2021.130428.2535

Saba Amiri; Ali Davari

Investigating the Effect of Perceived Price Unfairness on Consumer Brand Hate in a Dynamic Pricing System (Case Study: Snapp Online Taxi)

Volume 12, Issue 1, June 2022, Pages 109-128

10.22108/NMRJ.2022.130836.2555

Mohsen Nazari; Ali Shoja; Hanieh Fathi

Presenting the Structure of Effective Factors in the Disposing of Goods using the Repertory Grid (Validation of the Structure in the Mobile Phone Market in Tehran)

Volume 12, Issue 1, June 2022, Pages 129-150

10.22108/nmrj.2022.130301.2528

Hamed Ghobakhloo; Elham Faridchehr; Nader Gharibnavaz; Mahmood Ahmadisharif

Investigating the Feasibility of Forming E-marketing Cooperatives in Lorestan Province

Volume 12, Issue 1, June 2022, Pages 151-176

10.22108/nmrj.2022.130561.2542

Mehdi Rahimian

The Effects of Service Failure and Brand Transgression on Customer Coping Strategies in Internet Taxis

Volume 12, Issue 1, June 2022, Pages 177-196

10.22108/nmrj.2022.131363.2583

Alireza Rajabipoor Meybodi; Parisa Javanmardi

Providing a Marketing Model Insurance Technology ‘Insurtech’ for Start-up Businesses in the Insurance Industry

Volume 12, Issue 1, June 2022, Pages 197-216

10.22108/nmrj.2022.131270.2577

Mahdi Haghighi Kafash; Amir Bahrami; Babak Haji Karimi

Identifying and Clustering Users of VOD Platforms Using SNA Technique: A case study of Cinemamarket

Volume 11, Issue 4, March 2022, Pages 20-1

10.22108/nmrj.2021.126442.2324

Masoud jalilvand khosravi; Mehrdad Maghsoudi; Siavash Salavatian

Conceptualizing the Dropshopping of Z Generation from the Perspective of Constructivist Theory

Volume 11, Issue 4, March 2022, Pages 21-34

10.22108/nmrj.2021.128873.2455

Fereshteh Khalili Palandi; Asadolah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)