New Marketing Research Journal

Main Subjects = sa

Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research

Volume 14, Issue 1, January 2024, Pages 127-146

10.22108/nmrj.2024.141351.3054

Dalile Rashidi; Mohammad Rahmanimanesh; Mohsen Shafiei Nikabadi

Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation

Volume 14, Issue 1, January 2024, Pages 147-164

10.22108/nmrj.2024.140334.3013

Hossein Rahimi; Amirhosein Taheri

The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran

Volume 13, Issue 3, December 2023, Pages 1-22

10.22108/nmrj.2023.136598.2848

Majid Mohammad Shafiee; Javad Rezaei Hajiabadi

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat

Identifying the Key Success Factors in Implementing Brand Gender Identity Considering the Consumer Community Using the FCM Method

Volume 13, Issue 3, December 2023, Pages 73-88

10.22108/nmrj.2023.138276.2925

Rezvan Mennati; Hojjat Vahdati; Sayed Najmedin Mousavi

Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Volume 13, Issue 3, December 2023, Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie

Sales Forecasting Using the Meta-learning Method (Case study: Aluminum Sales in Iran’s Mercantile Exchange Market)

Volume 13, Issue 3, December 2023, Pages 113-132

10.22108/nmrj.2023.138364.2929

Mohammad Mahdi Ababafha; Safar Fazli

Designing a B2B Digital Marketing Implementation Model with an Emphasis on Artificial Intelligence-based Customer Relationship Management

Volume 13, Issue 3, December 2023, Pages 133-158

10.22108/nmrj.2023.138898.2952

Mohammad Bashokouh Ajirlo; Rahim Mohammad Khani

Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy

Volume 13, Issue 3, December 2023, Pages 159-186

10.22108/nmrj.2024.139893.2992

Zahra Kazemi Saraskanrood; Maisam Shirkhodaie; Mahmood Yahyazadehfar

Customer Churn Analysis Based on the Data-mining Approach: Hybrid Algorithm ‎Incorporates Decision Tree and Bayesian Network

Volume 13, Issue 2, September 2023, Pages 1-22

10.22108/nmrj.2023.135756.2797

Atefeh ‏Aghakhani Bezdi Langari; Aliakbar Hasani ‎

Recognizing and Understanding the Brand Tribalism; Providing a FuzzyCognitive Mapping ‎of the Generating Factors Using the FCM Method

Volume 13, Issue 2, September 2023, Pages 23-42

10.22108/nmrj.2023.135543.2786

Ali Shariatnejad; Seyedeh Maryam Mousavi Zadeh; Saeid Mir

Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi

Improving Customers’ Experiences in Pre-Purchase Interaction Points: Graph Theory- ‎Matrix Permanents Approach to Identify and Analyze the Relationships of Influential ‎Factors

Volume 13, Issue 2, September 2023, Pages 85-108

10.22108/nmrj.2023.137483.2887

Fatemeh Askari ‎; Maryam Nekooeezadeh; Alireza Amini ‎

Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions

Volume 13, Issue 2, September 2023, Pages 109-142

10.22108/nmrj.2023.137578.2896

Helia Abedi; Mohsen Nazari ‎; Reza Shafei

The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli

Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran

Volume 13, Issue 2, September 2023, Pages 169-192

10.22108/nmrj.2023.136171.2829

Fatemeh Almasi ‎; Yousef Mohammadifar ‎; Mohammad Javad Jamshidi ‎

The Impact of Networking on Sales Performance: A Study of the Mediating Role of Creativity and Job Satisfaction (Case Study: Kosar Insurance Agency, Mashhad)

Volume 13, Issue 1, June 2023, Pages 1-16

10.22108/nmrj.2023.134795.2745

Mohammad Ali Shirdel Sharghi; Morteza Rojuee

Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh

Identifying the Mental Pattern of Employers Regarding the Appearance and Behavioral ‎Characteristics Effective in Hiring Marketers in Mashhad Organizations

Volume 13, Issue 1, June 2023, Pages 47-72

10.22108/nmrj.2023.134740.2740

Abolfazl Masoudfar ‎; Elaheh Naserinezhad ‎

Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎

Developing and Evaluating a Conceptual Model of the Components Affecting the Quality of ‎Customer Relationships in Electronic Businesses

Volume 13, Issue 1, June 2023, Pages 89-114

10.22108/nmrj.2023.136013.2816

Hanieh Nabati Pour ‎; Saba Sareminia‎

Exploring Flow Experience in Augmented Reality Technology Based on the Virtual ‎Liminoid Theory Dimensions

Volume 13, Issue 1, June 2023, Pages 115-146

10.22108/nmrj.2023.134358.2728

Leila Emadi Sadeghi; Soheila Khoddami; Bahareh Osanlou

Message Content Strategies of Commercial Advertising Campaign: Identification, integration, and validation

Volume 13, Issue 1, June 2023, Pages 147-176

10.22108/nmrj.2022.134157.2724

Zeinab Zamani; Mohammad Ali Babaei Zakliki; Shahriar‏ ‏ Azizi

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)