Main Subjects = sa
Number of Articles: 173
Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Articles in Press, Accepted Manuscript, Available Online from 19 July 2026

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Corrected Proof, Available Online from 13 July 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; Aboalhassan Hosseini; Mohsen Alizadeh Sani; Meysam Shirkhodaei

Identification and Prioritization Commercialization Policy for Knowledge Enterprise at Science and Technology Parks

Articles in Press, Accepted Manuscript, Available Online from 16 May 2026

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

Identifying and Prioritizing Applications of Artificial Intelligence in Customer Relationship Management: A Case Study of the Automotive Industry

Articles in Press, Accepted Manuscript, Available Online from 19 May 2026

10.22108/nmrj.2026.148205.3301

Mohamad Rahim Ramazanian; Keikhosro Yakideh; Raheleh Jalalniya; Milad Shooshtarian

Providing an integrated framework for creating shared value: from customer experience to sustainable governance in hybrid ecosystems

Articles in Press, Accepted Manuscript, Available Online from 31 May 2026

10.22108/nmrj.2026.147551.3274

Naser Yazdani; Marjan Asgari; Maryam Zaeimi

Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Articles in Press, Accepted Manuscript, Available Online from 01 June 2026

10.22108/nmrj.2026.146874.3280

zohreh dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

Effects of tDCS and Packaging Transparency on Decision-Making Time and Purchase Intention for Food Products

Articles in Press, Accepted Manuscript, Available Online from 01 July 2026

10.22108/nmrj.2026.148145.3297

Ahmad Fallahi; Omid Mahdieh; Jaber Alizadeh Goradel; Mina Shiri Yekta; Shamim Maghsoudi Valani

The effect of eco-label type and location on visual attention and purchase intention

Articles in Press, Accepted Manuscript, Available Online from 04 July 2026

10.22108/nmrj.2026.148266.3304

Rosa Hendijani; Reyhaneh Layegh

Examining the Relationship Between Gamification and Customer Engagement in Online Businesses

Articles in Press, Accepted Manuscript, Available Online from 11 July 2026

10.22108/nmrj.2026.148559.3317

Marziyeh Gomar; saba amiri

Explaining the Effect of Perceived Organizational Innovations on Customer Experience through the Mediating Role of Perceived Value (Case Study: Digikala Online Retailing)

Articles in Press, Accepted Manuscript, Available Online from 12 July 2026

10.22108/nmrj.2026.147674.3277

mohammadreza hamidizadeh; Shahryar Azizi; Hesamedin Nemati; ILham Manafe

The Impact of Social Media Sharing on Perceived Risk and Revisit Intention to Adventure Sports Tourism Destinations

Articles in Press, Accepted Manuscript, Available Online from 19 July 2026

10.22108/nmrj.2026.146901.3264

Farzane Amani beni; Hadi Bagheri

Silver Economy in Iran; A Prospective Study on Aging-Related Businesses

Articles in Press, Accepted Manuscript, Available Online from 20 July 2026

10.22108/nmrj.2026.148528.3315

shahriar Azizi; salman eivazinezhad

Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry)

Volume 16, Issue 2, April 2026, Pages 31-66

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; Mahmood Yahyazadehfar

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

New Marketing Research Journal

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