Main Subjects = sa
Online Firestorms: A Systematic Mapping Review of Existing Research

Articles in Press, Accepted Manuscript, Available Online from 29 December 2025

10.22108/nmrj.2025.144431.3161

sajede sadat majidi dorche; morteza soltani; hamidreza irani; elham ebrahimi


"Determinants and Key Outcomes of Masstige Brand Value: A Case Study of Samsung Smartphones"

Articles in Press, Accepted Manuscript, Available Online from 24 January 2026

10.22108/nmrj.2026.146924.3249

Bagher Asgarnezhad Nouri; Sakineh Ebrahimi


Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar


Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Articles in Press, Accepted Manuscript, Available Online from 08 February 2026

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian


Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi


A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani


Meta-Synthesis of Service Recovery Studies with a Cultural Approach

Volume 15, Issue 3, September 2025, Pages 27-48

10.22108/nmrj.2025.145140.3186

Shahriar Azizi; Shahram Ferdosi


Impacts of Rebranding and Customer Experience on Service Quality and Customer Loyalty

Volume 15, Issue 1, June 2025, Pages 121-144

10.22108/nmrj.2025.140614.3023

Roghayeh Pourhasan anpar; Masoumeh Hossein Zade Shahri


Increasing Shopping Intention in Chain Retail Stores Using Omnichannel Strategy

Volume 15, Issue 1, June 2025, Pages 145-180

10.22108/nmrj.2025.143662.3127

Yaser Torkanloo; Seyed Jafar Zonoozi; Mohammad Rahim Esfidani


Future Research on Smart Marketing Based on the Internet of Things (Case Study: Iranian Social Security Organization)

Volume 15, Issue 1, June 2025, Pages 181-214

10.22108/nmrj.2025.144125.3149

Hadi Taghavi; Seyed Rasoul Hoseini; Seyed Mohammadbagher Jafari; Mohammad Sharif Qaseri Zahan