Main Subjects = sa
Number of Articles: 178
Designing a Response Model to Marketing Rumors on Social Media Networks (Case Study: Rumors in the Food Industry on Social Media)

Articles in Press, Accepted Manuscript, Available Online from 02 June 2026

10.22108/nmrj.2026.148481.3313

Ali Khodadadian; Mohammad Rahim Esfidani; Tahmoures Hasangholipour Yasouri

Examining the Relationship Between Gamification and Customer Engagement in Online Businesses

Articles in Press, Accepted Manuscript, Available Online from 11 July 2026

10.22108/nmrj.2026.148559.3317

Marziyeh Gomar; saba amiri

The Impact of Social Media Sharing on Perceived Risk and Revisit Intention to Adventure Sports Tourism Destinations

Articles in Press, Accepted Manuscript, Available Online from 19 July 2026

10.22108/nmrj.2026.146901.3264

Farzane Amani beni; Hadi Bagheri

Silver Economy in Iran; A Prospective Study on Aging-Related Businesses

Articles in Press, Accepted Manuscript, Available Online from 20 July 2026

10.22108/nmrj.2026.148528.3315

shahriar Azizi; salman eivazinezhad

A Value Co-Creation Model with Customers in the New Product Development Process of Organizations with Complex Products and Systems

Articles in Press, Accepted Manuscript, Available Online from 31 August 2026

10.22108/nmrj.2026.148317.3308

mohammad reza karimi alavijeh; Omid Heydari; Zohreh Dehdashti Shahrokh; Vahid Nasehifar

Developing a Referral Marketing Model: The Hidden Power of Customers in Brand Growth

Articles in Press, Accepted Manuscript, Available Online from 12 September 2026

10.22108/nmrj.2026.149318.3346

Abdullah Saedi; Fatemeh Beiranvand

Providing a model for managing the online shopping behavior of employed women with depression

Articles in Press, Accepted Manuscript, Available Online from 26 September 2026

10.22108/nmrj.2026.148645.3322

Hajar Karimian Dorhouni; hossein moeini

Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Volume 16, Issue 3, September 2026, Pages 1-28

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; Aboalhassan Hosseini; Mohsen Alizadeh Sani; Meysam Shirkhodaei

Customer Fear of Missing Out (FoMO) Model: A Meta-Analysis of Antecedents and Consequences

Volume 16, Issue 3, September 2026, Pages 29-54

10.22108/nmrj.2026.146874.3280

Zohreh Dehdashti Shahrokh; Vahid Nasehifar; Mohamadsaleh Torkestani; MohammadHassan Shadbeh

Effects of tDCS and Packaging Transparency on Decision-Making Time and Purchase Intention for Food Products

Volume 16, Issue 3, September 2026, Pages 79-114

10.22108/nmrj.2026.148145.3297

Ahmad Fallahi; Omid Mahdieh; Jaber Alizadeh Goradel; Mina Shiri Yekta; Shamim Maghsoudi Valani

Identification and Prioritization of Commercialization Policy-Making for Knowledge-Based Enterprises at Science and Technology Parks

Volume 16, Issue 3, September 2026, Pages 151-178

10.22108/nmrj.2026.143872.3132

Mohaddeseh Fattahnezhad; Mohammad Mohammadi; Mohammadreza Rabiee Mandejin

Comparative Analysis of Emotion-Based and Information-Based Video Content in Shaping Travel Intention to Ecotourism Destinations: The Role of Psychological Mechanisms

Volume 16, Issue 3, September 2026, Pages 179-210

10.22108/nmrj.2026.147469.3266

Narges Rahimi Taghanaki; Mohammad Reza Rezvani; Neda Zarandian; Alireza Darban Astaneh; Sajad Ferdowsi

Designing a Competency Model of Fourth-Generation Marketing Managers (Case Study: Tourism Industry)

Volume 16, Issue 2, April 2026, Pages 31-66

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; Mahmood Yahyazadehfar

Designing a Digital Branding Model in Technoculture Marketing with an Emphasis on Generation Z and Alpha Consumers

Volume 16, Issue 2, April 2026, Pages 125-158

10.22108/nmrj.2026.147348.3260

Rahim Mohammad khani; Naser Seifollahi; Ghasem Zarei; Mohammad Bashokouh

Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

New Marketing Research Journal

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