New Marketing Research Journal

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Conceptual Dimensions of AI-Washing in Marketing Claims: Antecedents, Consequences, and Strategies to Address Misleading Practices in a Competitive Environment

Articles in Press, Corrected Proof, Available Online from 09 February 2026

10.22108/nmrj.2026.146143.3226

Mohsen Arman; Davod Feiz; Zohreh Abbasi

Designing a Competency Model for Fourth Generation Marketing Managers (Case Study: Tourism Industry)

Articles in Press, Accepted Manuscript, Available Online from 07 February 2026

10.22108/nmrj.2026.147125.3254

Fatemeh Ghazanfari fard; Morteza Movaghar; Abolhassan Hosseini; mahmood yahyazadehfar

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The Impact of Effectuation and Causation on Marketing Performance: The Moderating Role of Dynamic Marketing Capabilities in Mobile App business

Articles in Press, Accepted Manuscript, Available Online from 17 February 2026

10.22108/nmrj.2026.145523.3199

ali davari; Armin AbdolMohammadi; Mozhgan Shafiee; Nader Seyyedamiri

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Opportunities, Challenges, and Requirements of Marketing in the Metaverse World

Articles in Press, Accepted Manuscript, Available Online from 22 April 2026

10.22108/nmrj.2026.145893.3215

zahra solgi; amin hasanvand

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Presenting a Comprehensive Marketing Model for Halal Food Products for Non-Muslim Consumers in Canada

Articles in Press, Accepted Manuscript, Available Online from 03 May 2026

10.22108/nmrj.2026.148194.3302

Amirali Rahnama; aboalhassan hosseini; Mohsen Alizadeh Sani; Meysam shirkhodaei

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Online Firestorms: A Systematic Mapping Review of Existing Research

Volume 16, Issue 1, January 2026, Pages 39-68

10.22108/nmrj.2025.144431.3161

Sajede sadat Majidi dorche; morteza soltani; Hamidreza Irani; Elham Ebrahimi

Developing a Model of Factors Influencing Customer Online Purchase Intention: A Meta-Synthesis Approach

Volume 16, Issue 1, January 2026, Pages 95-132

10.22108/nmrj.2026.145884.3213

Hoda Salehi kian; Bozorgmehr Ashrafi; Hosein Seyedi; Neda Salehi kian

Determinants and Key Outcomes of Masstige Brand Equity: A Case Study of Samsung Mobile Phones

Volume 16, Issue 1, January 2026, Pages 159-188

10.22108/nmrj.2026.146924.3249

Bagher Asgarnezhad Nouri; Sakineh Ebrahimi

Designing a Model of the Antecedents of Users Avoiding In-App Ads in Smartphone Applications

Volume 15, Issue 4, December 2025, Pages 1-30

10.22108/nmrj.2025.142371.3095

Aramesh Beheshti far; Mahmood Gholami; Amir Sadeghi

A Systematic Review of Neuromarketing and Its Tools in Iran

Volume 15, Issue 4, December 2025, Pages 31-72

10.22108/nmrj.2025.145340.3192

Sajad Shakeri; Rasool Norouzi Seyed Hossini; Hojjatollah Farahani

Experimental Investigation of the Effect of Corporate Social Responsibility (CSR) Storytelling on Brand Loyalty in the Ecotourism Industry: The Mediating Role of Perceived Authenticity and Brand Trust

Volume 15, Issue 4, December 2025, Pages 73-98

10.22108/nmrj.2025.146572.3237

Milad Hooshmand Chaijani

Re-examining the Concept of Destination Market Knowledge Competence for Achieving Competitive Advantage in the Export Marketing of Iranian Dried Fruits

Volume 15, Issue 4, December 2025, Pages 125-152

10.22108/nmrj.2025.146459.3234

Alireza Alipour Moghadam; Ali Kazemi; Azarnoosh Ansari

Investigating the Effects of Consumer Perception of Masstige Product Quality and Prestige Value on Purchase Intention by Mediating Product Attributes (Masstige Marketing in DORSA Company)

Volume 15, Issue 4, December 2025, Pages 153-180

10.22108/nmrj.2025.143694.3129

Zahra Mohamadzadeh; Delaram Shafiee

Grounded Theory Model for Marketing Modern Agricultural Technologies with Emphasis on Rice Production in Mazandaran Province

Volume 15, Issue 4, December 2025, Pages 181-208

10.22108/nmrj.2025.146388.3231

Omid Jamshidi; Seyed Mohammad Javad Sobhani

Psychographic Segmentation of Global Online Retailing Based on Online Shopping Motivations and Online Shopping Behaviors

Volume 15, Issue 3, September 2025, Pages 1-26

10.22108/nmrj.2025.144863.3177

Fatemeh Ranjbar; Manijeh Bahrainizad

Meta-Synthesis of Service Recovery Studies with a Cultural Approach

Volume 15, Issue 3, September 2025, Pages 27-48

10.22108/nmrj.2025.145140.3186

Shahriar Azizi; Shahram Ferdosi

Developing a Demarketing Model to Improve Environmental Sustainability Behaviors in the Electricity Company

Volume 15, Issue 3, September 2025, Pages 49-76

10.22108/nmrj.2025.146044.3222

Abdullah Saedi

Developing a Model for Formulating Sustainable Marketing Strategies in the Iranian Food Industry (Case Study: Protein Product Manufacturers)

Volume 15, Issue 3, September 2025, Pages 77-104

10.22108/nmrj.2025.145879.3212

Raheleh Jalalniya; Mohsen Akbari

Explaining a Conceptual Model of Artificial Intelligence Applications in Digital Marketing with an Emphasis on Enhancing Consumer Loyalty: A Mixed-Methods Approach

Volume 15, Issue 3, September 2025, Pages 105-132

10.22108/nmrj.2025.145405.3194

Afshin Alipour; Ali Naeimi Khondabi; Mohammadreza Zolghadr

Developing a Conceptual Model for the Implementation of Industry 4.0 Technologies in the Supply Chain: A Grounded Theory Approach

Volume 15, Issue 3, September 2025, Pages 133-160

10.22108/nmrj.2025.145929.3216

Sanaz Shafiee

Exploring the Role of Discounting in Creating Cognitive Dissonance: A Study of Business Owners in the Fashion and Apparel Industry

Volume 15, Issue 3, September 2025, Pages 161-182

10.22108/nmrj.2025.145574.3203

Reza Ameli; Mohsen Nazari; Reza Shafei

Investigating the Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (A Study of Pasargad Bank Customers in Tehran)

Volume 15, Issue 1, June 2025, Pages 1-24

10.22108/nmrj.2025.143214.3114

Zahra Roshanazadeh; Asadollah Kordnaeij; Fereshteh Mansourimoayyed

Analyzing Consumer Preferences for Clothing Products and Services among Z and Y Generations: A Fuzzy Cognitive Mapping (FCM) Approach Emphasizing Intergenerational Differences

Volume 15, Issue 1, June 2025, Pages 25-54

10.22108/nmrj.2025.143360.3116

َAli Shariatnejad; Leila Yarahmadi

Identifying and Ranking the Components of Benevolent Marketing with a Focus on Ethical Principles and Social Responsibility

Volume 15, Issue 1, June 2025, Pages 55-86

10.22108/nmrj.2025.143940.3136

Bahar Brakhasy; Mohammad Mahdi Parhizgar; Mohammad Nasrollahniya

Examining the Impact of Artificial Intelligence on Customer Satisfaction in Consumer Goods Purchases

Volume 15, Issue 1, June 2025, Pages 87-120

10.22108/nmrj.2025.143880.3134

Ghazal Nasrabadi; Saba Amiri; Yousef Mohamadifar

Journal Archive

Volume 16 (2026)

Volume 15 (2025)

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)