Main Subjects = sa
Investigating the effect of perceived online information quality on perceived risk elements and investment intention in the online platform

Articles in Press, Accepted Manuscript, Available Online from 19 February 2023

10.22108/nmrj.2023.135909.2810

Azar kaffashpour; Mojtaba Porsalimi; Iman pjoul


Examining the model of situational factors affecting consumer impulse buying behavior (case study: Shahrvand chain stores in Tehran metropolis)

Articles in Press, Accepted Manuscript, Available Online from 13 May 2024

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi


The Lived Experience of Generation-Y Customers toward the "Webrooming"

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi


Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique

Volume 14, Issue 1, June 2024

10.22108/nmrj.2024.140053.3001

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour; Seyedeh Niloufar Mousavi


Customer Satisfaction Analysis with a Text Mining Approach ‎ (Case Study: Customers of Organic Honeys)‎

Volume 13, Issue 3, December 2023, Pages 49-72

10.22108/nmrj.2023.137845.2908

Mohammad Noruzi; Mohammad Masteri Farahani; Mahdi Saadat


Identifying Dimensions of Marketing Flexibility and Factors Affecting it in Life Insurance

Volume 13, Issue 3, December 2023, Pages 89-112

10.22108/nmrj.2023.137351.2881

Mazin Almiyahi; Azarnoush Ansari; Seyed Fathollah Amiri Aghdaie


Providing a Pattern of Environmental Behavior Affectivity of Environmental Campaigns with a Systematic Review Strategy

Volume 13, Issue 3, December 2023, Pages 159-186

10.22108/nmrj.2024.139893.2992

Zahra Kazemi Saraskanrood; Maisam Shirkhodaie; Mahmood Yahyazadehfar


The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes ‎from the Neuromarketing Perspective

Volume 13, Issue 2, September 2023, Pages 65-84

10.22108/nmrj.2023.137725.2901

Houriyeh Dehghanpouri ‎; Masoud Darabi; Seyed Morteza Azimzadeh ‎; Mojtaba Rajabi


Designing the Online Shopping Experience Model of DigiKala Customers in VUCA ‎Conditions

Volume 13, Issue 2, September 2023, Pages 109-142

10.22108/nmrj.2023.137578.2896

Helia Abedi; Mohsen Nazari ‎; Reza Shafei


The Effect of Purchase Intention its Antecedents on Fake News by Moderating Brand ‎Trust: A SOBC Approach

Volume 13, Issue 2, September 2023, Pages 143-168

10.22108/nmrj.2023.137350.2878

Mohammad Mehdi Davali ‎; Rasoul Masoumzadeh Jouzdani ‎; Nasrin Rasouli


Identifying the Dimensions of Digital Marketing of Electronic Businesses of the Insurance ‎Industry in Iran

Volume 13, Issue 2, September 2023, Pages 169-192

10.22108/nmrj.2023.136171.2829

Fatemeh Almasi ‎; Yousef Mohammadifar ‎; Mohammad Javad Jamshidi ‎


Designing a Model of Factors Affecting Consumer Cynicism in the Automotive Industry Using a Meta-‎synthesis Approach

Volume 13, Issue 1, June 2023, Pages 17-46

10.22108/nmrj.2023.136162.2828

Seyedeh Masoumeh Mousavizadeh; Seyed Kamran Nourbakhsh; Vahidreza Mirabi; Hosein Safarzadeh


Analysis of the Masculine and Feminine Brand Personality and the Customer-based Brand ‎Equity on Instagram Pages of Fast-moving Consumer Goods

Volume 13, Issue 1, June 2023, Pages 73-88

10.22108/nmrj.2023.134784.2747

Seyed Moslem Hashemi ‎; Seyed Hamid Khodadad Hossaini ‎; Asadollah Kordnaiej ‎; Afsaneh Kamran ‎