New Marketing Research Journal

Main Subjects = sa

Clustering of drivers affecting customers' channel selection behavior in an omnichannel retail context

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22108/nmrj.2025.143125.3111

zeinab bozorgpour; mohammad bashokouh ajirlo; hossein Rahimi Klour; ghasem zarei

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Presenting a Model of Marketing Influencers in the Social Network: A Case Study of Fashion Industry

Volume 14, Issue 3, December 2024, Pages 1-24

10.22108/nmrj.2024.142304.3084

Abbas Abbasi; Anahita Hatami; Abolghasem Ebrahimi

Exploring Conversational Marketing in Banking: Influence of Acceptance Factors of Conversational Assistants on Customer Attitudes and Brand Engagement, Considering the Moderating Role of Perceived Risk

Volume 14, Issue 3, December 2024, Pages 25-52

10.22108/nmrj.2024.142269.3081

Adeleh Dehghani ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei

Designing and Validating a Sustainable Marketing Model in the Construction Industry

Volume 14, Issue 3, December 2024, Pages 53-76

10.22108/nmrj.2025.141386.3059

Batoul Malek mohammadi; Saeid Saeida ardekani; Amirreza Konjkav monfared

The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement

Volume 14, Issue 3, December 2024, Pages 77-96

10.22108/nmrj.2025.142806.3101

Ali Monem sakar; Seyed Mohammad Kashef; Mohsen Behnam

Scientific/Mental Typology of Marketing Performance of FinTech Startups Using the Cognitive Q-Method

Volume 14, Issue 3, December 2024, Pages 97-134

10.22108/nmrj.2024.142344.3088

Mehrdad Behzadnia; Shahnaz Nayebzadeh; Sayyed Hassan Hataminasab; Mohammadreza Dehghan ashkezari

Violation of Advertising and Marketing Legal Regulations on Children’s Food Packaging: A Qualitative Study

Volume 14, Issue 3, December 2024, Pages 135-154

10.22108/nmrj.2024.142157.3077

Fariba Esmaeilpour; Hassan Abbassi; Reza Parastesh

Effect of Customer Participation Motivation on Customer Equity: the Mediating Role of Brand Trust and Social Media Marketing Activities

Volume 14, Issue 3, December 2024, Pages 155-178

10.22108/nmrj.2025.143307.3115

Fatemeh Rabbani Mohammadiyeh; Alireza Abbasi Gorji; Mohsen Akbari

Providing a Framework of Foreign Trade Consulting Capabilities

Volume 14, Issue 2, September 2024, Pages 1-26

10.22108/nmrj.2024.141619.3066

Mohammadali Shah hosseini; Mohsen Nazari; Mohammad Hossein Khorouti

Effect of Influencer-Audience Alignment on Purchase Intentions: The Mediating Role of Customer Citizenship and Engagement Behaviors

Volume 14, Issue 2, September 2024, Pages 27-54

10.22108/nmrj.2024.140899.3037

Mojtaba Farokhi; Zeynab Amiri; Pouya Emadi

Explaining the Drivers of Customer’s Perceived Value in the Retail Industry: Thematic Analysis and Shannon Entropy

Volume 14, Issue 2, September 2024, Pages 55-82

10.22108/nmrj.2024.141096.3040

Armin Dehghanian; Bahareh Abedin; Abolhasan Hosseini

Bibliographic Analysis and Visualization of Research on Entrepreneurial Marketing in the Last Four Decades

Volume 14, Issue 2, September 2024, Pages 83-120

10.22108/nmrj.2024.141239.3047

Mahdi Ashkani; Jahangir Yadollahi Farsi

Modeling and Scenario Analysis of Customer Brand Co-Creation Behavior Challenges: An Analysis of Coping Strategies

Volume 14, Issue 2, September 2024, Pages 121-148

10.22108/nmrj.2024.142204.3078

Mahmoud Soltani; Mohammad Taghi Rezvan; Esmaeil Mazroui Nasrabadi

Identification of Online and Offline Drivers of Customer-Based Brand Equity (CBBE) in Telecommunications Companies

Volume 14, Issue 2, September 2024, Pages 149-170

10.22108/nmrj.2024.139429.2977

Osama Aliedani; Tahmoures Hassagholi pour; Manouchehr Ansari

Investigating the Formation of Brand Equity Based on Brand Cultural Symbolism in the Food Industry

Volume 14, Issue 2, September 2024, Pages 171-200

10.22108/nmrj.2024.140779.3029

Nima Shah Hosseini; Bahareh Osanlou; Soheila Khoddami

Exploring Instagram User Motivations: An Analysis Using the Laddering Interview and ACV Technique

Volume 14, Issue 1, June 2024, Pages 1-20

10.22108/nmrj.2024.140053.3001

Zohreh Dehdashti Shahrokh; Mahdi Bashirpour; Seyedeh Niloufar Mousavi

The "Phenomenon of Online Store Browsing (Webrooming)" as Experienced by Generation Y Consumers

Volume 14, Issue 1, June 2024, Pages 21-44

10.22108/nmrj.2024.139450.2978

Milad Javadi; Kambiz Heidarzadeh; Mohammad Ali Abdolvand; Mohammad Hassan Behzadi

Examining the Model of Situational Factors Affecting Consumer Impulse Buying Behavior (Case Study: Shahrvand Chain Stores in Tehran Metropolis)

Volume 14, Issue 1, June 2024, Pages 45-78

10.22108/nmrj.2024.139610.2983

Yasamin Daneshvar Hamidi; Bagher Asgarnezhad Nouri; Mohammad Hasanzadeh; Ghasem Zarei; Maryam Mola Ghalghachi

Designing and Explaining the Purchase Journey Map of Moviegoers Based on Contact Points

Volume 14, Issue 1, June 2024, Pages 79-102

10.22108/nmrj.2024.140171.3007

Mohammad Ali Siahsarani Kojouri

Presenting a Model for Simulating Factors Affecting Brand Loyalty in the Online Retail Industry with a System Dynamics Approach

Volume 14, Issue 1, June 2024, Pages 103-126

10.22108/nmrj.2024.138164.2920

Fahimeh Dousthosseini; ameneh khadivar

Fuzzy Logic-Based Unsupervised Sentiment Analysis and Opinion Mining: Applications in Market Research

Volume 14, Issue 1, June 2024, Pages 127-146

10.22108/nmrj.2024.141351.3054

Dalile Rashidi; Mohammad Rahmanimanesh; Mohsen Shafiei Nikabadi

Exploring the Impact of Green Marketing Strategic Orientation on Environmental Sustainability: The Mediating Roles of Absorptive Capacity and Green Innovation

Volume 14, Issue 1, June 2024, Pages 147-164

10.22108/nmrj.2024.140334.3013

Hossein Rahimi; Amirhosein Taheri

Comparing the Mental Maps of Online and Offline Clothing Buyers Using Zaltman Metaphor Elicitation Technique

Volume 14, Issue 4, March 2024, Pages 1-30

10.22108/nmrj.2025.142345.3087

Kobra Bakhshizadeh borj; Mahdi Bashirpour; Pardis Baradarian

The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran

Volume 13, Issue 3, December 2023, Pages 1-22

10.22108/nmrj.2023.136598.2848

Majid Mohammad Shafiee; Javad Rezaei Hajiabadi

Influencer Marketing: Identifying and Explaining the Psychological Effects of Social Media ‎Influencers on consumers (Case Study: Female Students of Mazandaran University)‎

Volume 13, Issue 3, December 2023, Pages 23-48

10.22108/nmrj.2023.137087.2873

Morteza Movaghar ‎; Saeed Emamgholizadeh ‎; Minoo Saheboddari ‎

Journal Archive

Volume 14 (2024)

Volume 13 (2023)

Volume 12 (2022)

Volume 11 (2021)

Volume 10 (2020)

Volume 9 (2019)

Volume 8 (2018)

Volume 7 (2017)

Volume 6 (2016)

Volume 5 (2015)

Volume 4 (2014)

Volume 3 (2013)

Volume 2 (2012)

Volume 1 (2011)