New Marketing Research Journal - Articles List

Keywords = Key words: customer-brand identification

Examining The influence of customer-brand identification on loyalty by the intermediary role of service quality, perceived value and brand trust in Homa hotel of Mashhad

Volume 6, Issue 2, September 2016, Pages 92-75

10.22108/nmrj.2016.20667

Alireza Hadadian; Ali Kazemi; Shirin Feiz Mohammadi

New Marketing Research Journal

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