Keywords = Experiential Marketing
Number of Articles: 3
Managing Touchpoints in Tourism: Typology of Tourist Touchpoints in the Pre-Travel Stage (Case of Iran's Inbound Tourists)

Volume 14, Issue 4, December 2024, Pages 119-148

10.22108/nmrj.2025.142086.3075

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid reza Irani; Elham Ebrahimi

An Investigation of Customers’ Shopping Experiences in Tabriz Shopping Centers Using Phenomenological Approach

Volume 7, Issue 2, August 2017, Pages 63-78

10.22108/nmrj.2017.21798

Mohammad taghei khodaei -gargarei; Mojtaba Amiri; Hossein Abbasi-Esfanjani

New Marketing Research Journal

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