New Marketing Research Journal - Articles List

Keywords = Perceived values

Segmentation of the Customers of Iran Banking System in terms of Customer Expectations and Perceived Value of Banking Services Using Data Mining Techniques

Volume 6, Issue 1, June 2016, Pages 201-220

10.22108/nmrj.2016.20661

Sorour Farokhi; Babak Teimourpoor

New Marketing Research Journal

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