Proposing a Value Co-Creation Model with a Reverse B2B Marketing Approach in Knowledge-Based Cooperative Companies in Isfahan Province

Volume 14, Issue 4, December 2024, Pages 183-216

10.22108/nmrj.2025.143688.3128

Mahdi Emami; Ali Sanayei; Ali Kazemi

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The Role of Learning Agility in the Relationship between Service Experience and Value Co-Creation in Consumers with the Moderating Role of Cognitive Engagement

Volume 14, Issue 3, September 2024, Pages 77-96

10.22108/nmrj.2025.142806.3101

Ali Monem sakar; Seyed Mohammad Kashef; Mohsen Behnam

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The Impact of Tourist Mental Image of Tourist Destination on the Value Co-creation by Focusing on the Mediating Role of Destination Love: A Study of Selected Tourist Destinations of Iran

Volume 13, Issue 3, December 2023, Pages 1-22

10.22108/nmrj.2023.136598.2848

Majid Mohammad Shafiee; Javad Rezaei Hajiabadi

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Intention to Reuse the Augmented Reality App Based on the Stimulus-Organism-Response ‎Framework and Gender Schema Theory in the Fashion Clothing Industry

Volume 13, Issue 2, September 2023, Pages 43-64

10.22108/nmrj.2023.137481.2886

Hooshmand Bagheri Garbollagh ‎

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Identifying and Modeling Consumer Motivations for Participation in the Value Co-Creation in Beverage Industry (Zamzam Iran Co.)

Volume 9, Issue 2, September 2019, Pages 53-76

10.22108/nmrj.2019.115937.1656

nasim amirosadat; maysam shafiee; Bahman Hajipour; morteza soltanee

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Customer Value Co-creation Behavior and its influence on Customerization Capability

Volume 4, Issue 3, May 2014, Pages 89-106

sima hadadian; seyed mohammad tabatabaee nasab

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